One of the most common trends we’ve seen in the last few years is transparent packaging. As the focus on transparent sourcing and messaging grow, brands are taking it one step further by incorporating transparency into their packaging. So, how do you incorporate transparency into your packaging? Branding

Currently, brands are trying to market their products to some or all of the following generations: Generation Z, Millennials (Gen Y), Generation X, and Baby Boomers. However, these four groups are so different in so many ways that targeting more than one at the same time can prove difficult, especially when it comes to designing packaging.

At Associated, we are a full-service facility in more ways than one. In addition to offering every service needed to create a complete packaging solution from start to finish, we also have a custom equipment division!

An impactful way to increase value for consumers and brands is to think about preventing waste. Specifically, for food and beverage companies, there are many features and technologies to integrate into your packaging to extend shelf life: Barrier Properties

Next up for our staff spotlight is Kirill Chernushkin! Kirill is our Controller at Associated Labels and Packaging and is a massive resource to our company. He oversees our Accounting department and is an integral part of our leadership team as he constantly looks for new and innovative ways to improve ALP's processes.

This week, our team is attending New Hope Network’s Spark Change: Sustainable Solutions event! The virtual show runs from 8am-11am PST on Wednesday November 10th and is jam-packed with speaker sessions tackling sustainable solutions in the natural, organic & healthy products industry.

Our next customer spotlight is on Grandpa J’s Seasoning, a local manufacturer specializing in seasoning blends. We’ve been working with Grandpa J’s for over twenty years now since founder Jim Voulides reached out to us for labels for his incredible original seasoning blend in 1998.

A good food label should serve two primary purposes: to attract consumer attention, whether online or on the shelf, and share the required product information with the consumer: Nutrition Facts