Current Trend: Transparent Packaging

One of the most common trends we’ve seen in the last few years is transparent packaging. As the focus on transparent sourcing and messaging grow, brands are taking it one step further by incorporating transparency into their packaging.

So, how do you incorporate transparency into your packaging?

Branding

COVID has significantly increased consumer anxiety, where customers are looking for reassurance from the brands they’re purchasing. They need reassurance that the brands are being transparent in their sourcing and packaging practices, and they need to know that they’re buying from a brand that cares about them. In addition to using your website and social media to share this message, well-designed and thoughtful packaging can make a difference in building trust between consumers and your brand.

Clean Labelling

Consumers are pushing for natural and simple ingredients in their food and nutritional information that is easy to read. Artificial additives and GMOs are being removed from more and more products, and being replaced with natural sweeteners, iron, calcium, minerals, fibre, vitamins, protein, and antioxidants. With the average consumer being more invested in health and wellness than ever, the expectation is for transparent labelling and fresh ingredients.

Brands can go even further to emphasize their clean labelling practices by opting for no-look labels, which have risen in popularity over the last few years.

For more information on clean labelling, check out our blog post here.

Materials & Finishes

There are many options to incorporate transparency directly into your flexible packaging. Whether you opt for clear shrink, lidding film, or you choose to integrate a clear window into your packaging, all of these options allow consumers to view your product and be confident with their purchase decision.

Traceability

Traceability software can track and record all information about the production of the product, the time and date the product was packaged, and all the steps in the production process. Integrating traceability software into your packaging can be extremely valuable in reducing any risk of contamination and increasing supply chain visibility.

To find out more about our traceability software, check out this section on our website. 

Transparency in packaging can be shown in a physical way or by demonstrating authenticity and integrity to consumers. For more information, reach out to our team of experts here or request a quote online.