What Makes a Good Food Label?

A good food label should serve two primary purposes: to attract consumer attention, whether online or on the shelf, and share the required product information with the consumer:

Nutrition Facts

All food labels require a Nutrition Facts label that provides detailed information about a food’s nutrient content, such as the serving size, ingredients, and the amount of fat, sugar, sodium and fibre it has.

There are different requirements for Canada and the US. You can find out more at these links:

Canadian Nutrition Label

Americal Nutrition Label

Compelling Design

As with any product, impactful design is imperative to a successful product. With only a few seconds to grab a consumer’s attention, you need to ensure that your packaging design can stand out on the shelf or on the screen.

Some design trends right now are:

• Unique Die-Cut: Utilizing a custom die and opting for a non-traditional label shape can be an easy way to stand out against competitors.
• Flat Illustration: Using illustrations in your label design is a great way to share a story and provide a unique feel to your product.
• Bold Design: Always on-trend in the food industry, you can achieve a bold design with contrasting palettes, strong patterns, bright colours, and so much more.
• No-Label-Look: The "no-label-look" has grown increasingly popular in the food industry as a symbolic way to demonstrate the brand’s transparency.
• Texture: This can be achieved by using different materials or a range of finishes, such as soft-touch finishes and foil embossing.

To find out more about current label trends, check out our blog post here.

For more information on how to create a food label, reach out to our team of experts here or request a quote online today.