There may be nothing more frustrating as a business than government regulations that stifle creativity. In Canada, where cannabis has been federally legal since 2018, the restrictions border on criminal. No other industry is subjected to such severe creative constraints – not even alcohol, which unlike cannabis, offers zero medicinal benefits.

Clear Windows Draw customers to your shelf by letting your product speak for itself with a clear gloss window on your Stand-up Pouch (SUP’s). This transparency allows customers to asses and build trust for your quality ingredients and portions with their own eyes.

PRECO WEB DIRECTION SERIES   Increased Capability

In celebration of the Natural Products Expo West show coming up next week, we've got food on the brain! There are always so many changing trends and innovations in the food industry, especially in natural food, and we wanted to highlight some of the biggest ones right now:

Whether you're new to a product type or new to packaging in general, the terminology can be a little technical and seem overwhelming.

We've already written about why we're huge advocates of flexible packaging (if you missed that, you can find the post here), but let's dive deeper into pouches: specifically, stand-up pouches.

As we've mentioned before, stand up pouches have become an explosive flexible packaging trend that offers optimal branding and shelf presence, as well as convenience for consumers. In addition to printing and laminating the pouches, Associated can also construct your stand up pouch in-house. 

It may seem obvious that packaging design is important, but what about the execution? At Associated, we know the difference that high-quality packaging can make and we understand its importance. Here are just a handful of the many reasons why effective packaging is essential to your business: Branding