Perks of Pouches

Jan. 8, 2020

We've already written about why we're huge advocates of flexible packaging (if you missed that, you can find the post here), but let's dive deeper into pouches: specifically, stand-up pouches.

Stand-up pouches have been gaining popularity over the last few years, with many brands making the switch from rigid packaging, like boxes and cartons to package their products in a pouch instead. But why are brands making this switch?


Stand-up pouches are known for their durability. Like most flexible packaging, they will not dent, crack, or shatter in transit (unlike rigid packaging), and can be transported and stored easily, given their shape. Typically, these pouches are made from strong laminated films, which help them keep their shape and withstand damage. 


Brands can truly customize their stand-up pouches' shape and size according to their packaging needs. This level of customization enables stand-up pouches to be used across a wide range of industries, from beauty (with products like bath salts and cosmetic sponges) to beverages (with products like juice and alcohol), and so many in between. 


Stand-up pouches offer a large amount of visual real estate for brands to make an impact with their design, whether on a store shelf or a website. 


With practical add-ons such as easy-open tear notches and resealable zippers, stand-up pouches provide extra convenience to the consumer.


Stand-up pouches offer food preservation capabilities due to the high barrier protection capabilities of the specialty films available in production. This protects the package from being contaminated and can extend the shelf life of the contained product.

In addition to all of these benefits, stand-up pouches can also be cost-effective and a more economical packaging solution, especially compared to more traditional packaging alternatives. If you're interested in finding out more about how your product can benefit from a stand-up pouch, reach out to us here or request a quote online today!