Product Spotlight: Soft Touch Flexible Pouches

When it comes to standing out on the shelf, flexible pouches already tick a lot of boxes. They’re lightweight, versatile, and highly customizable making them a smart choice for food, supplements, and personal care products alike. But if you really want your packaging to feel as premium as the product inside, there’s one finish that demands that type of attention: soft touch!

What is a Soft Touch Pouch?

A soft touch flexible pouch has a smooth, velvety matte finish that instantly signals “luxury” when a customer picks it up. Unlike high-gloss packaging that relies on shine, soft touch lamination or coating creates a more subdued, elegant look. The result? Packaging that invites customers to pause, pick it up, and connect with your brand on a tactile level.

I guarantee you've seen these used by premium brands already as this finish has long been popular in cosmetics, skincare, and high-end consumer goods. Now, more CPG and food brands are discovering how luxury flexible packaging with a soft touch effect can elevate their products and promote a perception of premium quality.

Why Soft Touch Works for Flexible Packaging

Today’s shoppers buy with their senses. A pouch that feels unique and high end can be just as persuasive as the visuals printed on it. That’s why soft touch pouches are becoming a go-to choice for brands that want to stand out.

Key benefits include:

• Premium shelf presence – A soft, matte finish creates an upscale look that differentiates your brand from shiny, standard packaging.

• Tactile engagement – Customers are more likely to touch and interact with packaging that feels different, increasing purchase potential.

• Enhanced graphics – Rich colours remain vibrant, while soft touch adds depth. Pairing it with spot gloss printing or metallic inks for example creates striking contrast.

• Durability – The finish resists scuffs and holds up through filling, shipping, and handling, keeping pouches looking polished but soft.

Flexibility in Production: Digital or Flexo

Another advantage of soft touch is how easily it integrates into different printing methods. At Associated Labels and Packaging, we offer flexo-printed soft touch pouches and digital flexible pouches with soft touch finishes.

• Flexographic pouch printing is ideal for large-volume runs, giving you speed and cost-efficiency without compromising quality.

• Digital pouch printing is perfect for short runs, seasonal products, or multi-SKU launches, offering agility and quick turnaround.

This means you can achieve the same luxury flexible packaging look whether you’re producing hundreds of thousands or testing a smaller batch.

The Social Media Darling of Packaging

Unboxing videos, influencer partnerships, and shelf-ready Instagram posts mean your packaging is often the first impression of your brand. Packaging today has to be camera ready. Soft touch pouches shine in this environment. They not only look great on camera but also create a sensory experience that customers talk about and share. 

Making Your Packaging an Experience

At the end of the day, flexible packaging with a soft touch finish is about more than aesthetics. It’s about delivering a memorable brand experience. When a customer runs their hand across a velvety pouch that reflects the quality inside, your product makes an immediate connection.

Combine that with barrier protection, sustainability-focused options, and the production flexibility of digital or flexo printing, and you’ve got a packaging solution that balances performance with premium appeal.

Ready to Explore Soft Touch Pouch Printing?

At Associated Labels and Packaging, we help brands elevate their products with soft touch flexible pouches that protect, promote, and persuade. Whether you need digital pouch printing for a limited launch or flexo-printed soft touch pouches for a national rollout, we have the expertise to bring your vision to life.

Let’s create packaging that not only holds your product, but makes it unforgettable too! Request a quote for your next project.