News

Major Changes Coming to How2Recycle Labels: What Your Business Needs to Know

Jul. 3, 2025
how2recycle legacy and pro labels

If your packaging uses How2Recycle Labels, significant changes are on the way that will impact your operations. Here's what you need to know about the transition to the new How2Recycle Pro Labels.

What's Changing with How2Recycle Labels?

The Legacy How2Recycle Labels are being phased out. In their place, How2Recycle Pro Labels are being introduced to: 

  • Improve label clarity and consumer understanding
  • Align with stricter recyclability legislation
  • Address evolving state and federal compliance requirements

Backed by consumer research and tailored to meet laws like SB 343 in California, these new labels are not just the latest regulatory necessity, they are a strategic response to evolving legislation and consumer expectations. 

How2Recycle New Pro Labels Legacy Labels
The How2Recycle Legacy Labels (left) will be phased out as rollout the new How2Recycle Pro Labels (right) takes place.

 

Transition Timeline: Key Dates for Your Packaging Strategy

Date

Change

July 31, 2025

New Guidelines for Use published by How2Recycle

Aug 2025 – Feb 1, 2026

Transition period: Legacy & Pro Labels both accepted

Sept 2025

Pro Labels available in Member Platform

Feb 1, 2026

Legacy Labels no longer accepted

Oct 4, 2026

SB 343 compliance deadline for California packaging

 

What's in the New Guidelines?

How2Recycle’s July 2025 update is expected to include:

  • Recyclability classification updates
  • SB 343 clarification and enforcement details
  • Priority product categories for immediate transition
  • Guidance on optional upgrades like How2Recycle Plus (QR codes)

As your packaging partner, the team at Associated Labels and Packaging stay current with every bi-annual release to help you meet these standards without stress or guesswork.

Why These Label Changes Matter for Your Business

  • Regulatory Compliance: Pro Labels meet SB 343 and anticipated national standards
  • Consumer Trust: With 84% U.S. consumer recognition, How2Recycle is a known and trusted label
  • Future-Proofing: These changes anticipate growing global scrutiny on recyclability claims

What Should You Do Now?

  1. Audit Your Packaging
    Identify all SKUs using current How2Recycle Legacy Labels
  2. Prioritize High-Risk Products
    Focus first on products sold in California or undergoing packaging redesigns
  3. Access Member Resources
    Review “Members’ Guide to the Pro Label Rollout” in your How2Recycle portal
  4. Explore Upgrades
    Consider How2Recycle Plus for enhanced consumer communication via QR codes

Associated Labels and Packaging Can Help You Transition Smoothly

As a trusted partner to brands navigating ever changing packaging regulations, Associated Labels and Packaging offers ongoing support for regulatory compliance and can offer assistance with strategic planning of your Pro Label rollout.

Contact us to schedule a compliance review and keep your packaging compliant, clear, and consumer-friendly.