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Customer Background: Wolfe Honey Ltd. is a vertically integrated apiary and honey processing facility situated in the Honey Capital of Canada (Peace River region of northern Alberta). The company is family owned and operated by the Wolfe family. The business was started in 1984 when Gilbert got his first summer job extracting honey for a local beekeeper. Today, Gilbert, Sharon, and their three adult children Paige, Brett, and Taylor work in the business alongside their team.
How does your product embody the changes you want to see in your industry?
Our products offer innovation to the category while not losing sight of the raw product. Our creamed honey is our top seller due to its soft, smooth, and spreadable consistency. To us, this product best showcases what it means to be innovative while also staying true to the raw product.
What is a guiding principle for your company that you will not waver on?
Wolfe Honey Ltd. lives by 4 values:
We put customers first
We work together as one large family
We are always improving
We are committed to making the world a better place
What is the first beehive analogy that comes to mind when explaining your company role in serving a specific community of honey lovers?
You get more flies with honey than with vinegar - personally and professionally I believe this to be true!
How does your experience at AssociatedLP compliment your own company values or goals?
Relationships are very important to us and our account manager, Jordan Phillips, has always gone above and beyond for us. AssociatedLP allows us to best serve our customers by providing us with high quality, timely, accurate orders of labels with their various printing options. Jordan takes the time to explain the different options for printing to us and has even toured us around the facility so we can really understand what the options are. When formulating new products like our spicy honey line, Jordan helped us to create a metallic label that really stands out on shelf.