CUSTOMER SPOTLIGHT: KidStar Nutrients, President & CEO Caitlyn Vanderhaeghe

Company Background

KidStar Nutrients® is a Canadian natural health company based in Vancouver, BC. KidStar® makes clean nutrients that are pure with nothing to hide, like BioFe® Pure Iron, our flagship product line. Their mission is to help families raise happy and healthy kids by providing clean, pure, and research-backed nutrients that parents can trust and kids love. They believe that a nutritional supplement should only contain ingredients you need for optimal health and nothing more.

How does your product embody the changes you want to see in your industry?

At KidStar we believe that natural health products shouldn’t contain ingredients known to do the opposite of benefiting your health like sugar, artificial colours, artificial flavours or harmful preservatives. We have a long list of “black hole” ingredients we would never use and don’t believe should ever be in health supplements. Through education we strive to create a path for preventative health, giving families the additional knowledge they need to manage their families' health.  

What is a guiding principle for your company that you will not waver on?

As parents, we didn’t want to settle for "good enough" and we brought that drive to KidStar. We only make products we would be proud to give our own kids.  I take the promise of making healthy and delicious nutritional supplements seriously. You won’t find any harmful ingredients like artificial colours, flavours and sweeteners, sugar or high fructose corn syrup in our products. KidStar never uses unnecessary additives simply to make manufacturing easier and cheaper. It took a lot of care to make clean, delicious, effective supplements but we would accept nothing less. We are proud to feed our family KidStar nutrients.

Why is “asking questions, not accepting standard doctrine, and seeking alternative solutions”  important for other companies or individuals to consider?

Knowledge is power. When we know more we can do more. When we want change we need to advocate for it.  Educating families on the need to read labels, researching ingredients, learning more about what matters to us and not just accepting the status quo is essential. When you want better, you need to make it happen yourself. If we want better products on our shelves we need to speak up and in my case I made something better. I knew my kids and other families out there also wanted something better.

How does your experience at AssociatedLP compliment your own company values or goals?

I have had the pleasure of working with AssociatedLP since 2009. Over the last 15 years I have found it very easy to do business with AssociatedLP. Their level of production and professionalism with clients is held to a high standard. Each staff member, account manager, and employee I've dealt with at AssociatedLP demonstrates the same strong company values. I have been recommending AssociatedLP for many years and will continue to do so.