Clean Copywriting for Packaging

Clean copywriting goes hand-in-hand with both clean packaging and minimalist packaging; it can refer to transparency in copywriting, in addition to opting for minimal copy. It’s imperative to understand that copy is just as important as design when it comes to making an impact with your packaging. Here are some ways to ensure your copywriting packs a punch:

Be Transparent

The first rule of clean packaging is to be transparent with the customer, which goes for copywriting. Consumers can see through inauthenticity, and it’s a significant deterrent when they’re considering purchasing a product. Be straightforward with your messaging, address your audience more conversationally, and, most importantly, avoid marketing “buzzwords” and jargon.

Select Your Font Carefully

Font matters. In addition to picking a font that contributes to the overall design of your packaging, it needs to align with your brand image and be large enough to easily read at a glance.

Use Less Copy

The most obvious way to clean up your copywriting is to use less copy by scaling back or just using shorter words. In addition, be intentional about what you include on your packaging and utilize QR codes or other tools to share additional information that could be of value to your customer. The goal here is not to let your copy negatively affect the design of your packaging.

Another option is to opt for no packaging, or just the product title only, and let your packaging speak for itself! This option may only work for well-established products and brands and depends on the product being sold.

For more information on how to clean up your copywriting or create impactful packaging, reach out to our team here or request a quote online.