2022 Pet Product Packaging Trends

Over the last two years, people have spent more time at home than ever. This led to an enormous increase in pet adoption, especially in 2020, which created massive growth in the pet product market. With the change in the market comes a focus on pet product packaging, and here are some of the biggest trends to expect in 2022:

Sustainable Solutions

Integrating sustainable solutions into your pet product packaging is becoming almost mandatory in 2022. Many pet manufacturers are setting goals to make their product packaging 100% recyclable or reusable by 2025. Further, 75% of consumers would prefer brands with more sustainable packaging.

Integrating sustainability into packaging can be challenging for pet food brands, particularly as pet food packaging must have high barrier properties, be convenient for the end-user to use, and be sturdy enough to hold a lot of weight and survive the distribution process. Unfortunately, this significantly reduces the number of sustainable materials suitable for successful pet food packaging. However, one promising option is recyclable plastic bags or pouches, which can meet or exceed all of the requirements that pet food brands are looking for. To find out more about recyclable options, reach out to our team here.

Another aspect of sustainability that should not be ignored is that brands should be transparent in sourcing their products. Consumers look for brands to be ethical in their practices, which heavily influences many consumers’ purchase decisions.

High Quality

As the humanization of pet food and emphasis on pet wellness continues, there has been a shift from ‘pet ownership’ to ‘pet parenting.’ More and more brands are launching high-quality pet food, grooming, and other pet care items to keep up with the demand of owners looking for high-quality products for their pets. Regardless of industry, premium products require premium packaging, which has led to more of a focus on packaging design and quality for pet care brands. This means using specialty finishes, graphics, variable data printing, or other high-quality printing tools to make your packaging stand out.

Convenience

As we mentioned, convenience is one of the requirements for successful pet food packaging. Consumers are looking for the items they purchase to be resealed easily to maintain the freshness and quality of the product. At Associated, we can integrate resealable closures and easy-open functionality into your packaging!

To find out more about how to improve your pet product packaging, reach out to us here or request a quote online.