2022 Consumer Trends

A new year means new trends. Here are some of the main consumer trends to expect in 2022, according to Euromonitor: 

Growth and Wellness

The self-care movement has been prevalent over the last decade, and when the entire world slowed down due to the pandemic, it became a focus for many more people. As a result, consumers had more time to reflect on their personal growth and wellbeing and make changes to their lifestyle accordingly.

Brands need to consider this for their products, as well as for their branding. Catering content and brand communication to include messaging around self-care and growth can go a long way in relating to consumers.

Sustainability

Sustainability has been a massive trend for many years now, but the meaning of sustainability has continued to evolve as consumers get involved with sustainable initiatives. In 2022, it’s expected that second-hand shopping and peer-to-peer marketplaces will flourish as consumers lean more toward minimizing waste and reusing products.

Consumers are looking to reduce their impact on the environment and expect the companies they purchase from to be doing the same. Brands should be transparent about their stance on sustainability, whether they’re focused on more sustainable packaging or integrating sustainable practices into their operations. Consumers want to know about this, and it could also sway purchase decisions for new customers.

Brand Backups

Global supply chain issues have been affecting most industries for the past year and will continue to be an issue for 2022. Consumers know that they need backup options for their favorite brands, in case they run into shortage issues, which gives brands an opportunity to reach new consumers.

Pandemic Fatigue

We're two years into a global pandemic, and many people are in different places when it comes to comfort levels with the world outside their homes. Many consumers are still opting to stay home more than they would pre-pandemic, which means they’re cooking meals at home more and doing more indoor activities, especially in the colder months.

These are just a few of the main trends we can expect from 2022, and it’s imperative that your branding and packaging reflect consumer preference. If you’re interested in updating your packaging, reach out to our team here or request a quote online.

Article Source: Business Wire