2022 Beauty Packaging Trends

The beauty industry has changed significantly over the past two years to adapt to pandemic trends and the growing influence of social media platforms such as TikTok and Instagram. Here are some of the more prominent trends to expect in 2022:

'Skinimalism'

Much like most other industries, many cosmetic brands are employing a minimal and clean approach to the products they sell. This applies to both ingredients and to adding more functionality to products so that consumers require fewer products for their beauty routines. Since the pandemic began, the focus has been on minimal routines and simplified products instead of the strict regimens of many, many steps that were popular a decade ago.

Ensuring that your products have clean ingredients and aren’t overly complicated is imperative to accommodate this trend. Go further to add accompanying instructions or content to share how to make the most of your products with your customers!

Sustainable Options

Over the last decade, it’s become almost mandatory for companies to incorporate sustainable initiatives into their long-term plan, whether that means making their products or packaging more sustainable or integrating sustainable practices into their business operations.

In the beauty industry, sustainability is closely intertwined with the issue of inclusion. Although they seem separate, both are issues that consumers agree need to be addressed urgently. This has led to many brands taking a stance on both issues by using more sustainable packaging for their products, cleaner ingredients, and demonstrating inclusivity in their product range and branding.

Mainstream Trends

Through the connectivity of the internet, high fashion and runway looks have filtered through to become mainstream and social media trends faster than ever. This accessibility gives beauty brands more opportunity to show the range of their products, to be used for simple, everyday looks to more artistic styles that started out on the runway. In addition, the pandemic encouraged more consumers to DIY some beauty services they might have had professionally done before, such as facials and micro-needling.

This gives beauty brands more freedom to expand their product lines to accommodate DIY beauty services and empower their customers to use their products for a variety of looks, which adds value.

These are just a few of the trends that we're expecting to see in the beauty industry in 2022. To find out more, reach out to us here or request a quote online.