Using QR Codes in Your Packaging

Brands have been utilizing QR codes for many years now. However, as technology progresses, the use of QR codes has expanded to encompass many different functions:

Share Information

One of the first functions of QR codes was to share information. An example of this could be a link to details about expiration dates or ingredients in the product or even directions and usage information, which can free up space on your packaging and combat information overload. In addition, with the recent focus on brand transparency, offering information about how you source ingredients or your supply chain can be really helpful to your customers.

To take this function further, brands have started to focus on adding value. To be specific, this could mean food brands utilizing QR codes to share recipes for the purchased product or beauty brands linking to tips and tricks for the purchased beauty product.

Build a Connection

QR codes allow you to continue the relationship with your customers online easily. Not only to shop more products from your website, but to engage with your social media platforms, access your loyalty program if you have one, and even easily give reviews or feedback about their experience with your brand.

Confirm Authenticity

With the rise of e-commerce, consumers are more concerned about the authenticity of their products than ever. Using QR codes to validate the authenticity of your product is an easy way to reassure your customers and protect the integrity of your brand.

For more information on how or why to integrate QR codes into your packaging, reach out to our team of experts here or request a quote online.