Staff Spotlight: Roy Ashworth

Jul. 26, 2021
staff spotlight

(Pictured: Jay Ashworth - our Director of Sustainability, Shaun Ashworth, our President, Rusty Ashworth - our Founder, Roy Ashworth - Equipment Manager)


Next up for our staff spotlight series is Roy Ashworth! Roy is the brother of our founder, Rusty, and has worn many different hats over the last 30 years! He has a wealth of expertise when it comes to custom machinery and software, and heads our Equipment division:


1) How long have you worked at Associated?

I moved to Vancouver and began working at Associated Labels and Printing (our previous company name) in 1986.

2) Describe your journey at Associated so far.

As the years would indicate, it has been a long journey with many ups and downs. Thanks to the hard work of my brother and ALP founder, Rusty, his son and current President, Shaun, and many other great employees, we have managed to achieve some pretty good success. I would never have imagined the company being what it is today when I first wandered into the building on East Cordova back in July 1986.

3) How would you describe the work environment?

The impression that I get from other employees is that it is a great environment, which allows for growth and personal advancements. Of course, my perspective is a bit different due to my situation and family ties. However, Rusty did a wonderful job of creating opportunities for personal growth across our team, and Shaun has stepped this up even more. I believe that we have a comfortable environment, which gives us all opportunities to accept challenges and advance both our own and the company’s position.

4) What is your favourite thing about working here?

The people. They seem both happy to be here and willing to speak freely and are not concerned not only for themselves but also for the advancement of all individuals and the business. 

5) What are you most proud of since working here?

One of the proudest moments I have had was when I discovered the annual food drives that Shaun started at Christmas. I also felt very proud when our head of accounting, Kirill, won a TV at one of our Christmas parties (pre-pandemic), and he turned the prize over to one of our new employees whose family did not have a TV.

6) What is the biggest challenge you've had since working here?

It has been developing equipment to enhance our company's growth and promote label and film sales.

7) Do you have a particular moment or memory at Associated that stands out for you?

Around 2005, Rusty, on behalf of Associated, donated a “war” canoe to a First Nations tribe on the Sunshine Coast. My wife, Linda, and I were invited along with Rusty and his wife, Diane, to attend the ceremony of acceptance. Apparently, this was a very unique opportunity for non-indigenous people to be included. Once the ceremony started, an indigenous dancer appeared with large eagle wings and a mask. He danced and performed a ceremony that was very emotional and brought tears to my eyes. That feeling is something that I will never forget.

8) What does a typical day look like for you, and what are you currently working on?

Since the pandemic, I have been working from home. 99.5% of my time is spent on the computer doing drawings and design. The other 5% is Zoom and Teams meetings.

Currently, we are completing a very large project for two of our biggest national brands, including building a new machine. This, coupled with the blueberry season, means that things are very hectic.

9) Describe the advancement opportunities here.

I am not directly involved with this aspect of things. However, it feels pretty nice to see Dan as our COO and Kevin as our purchaser, who both started as rewind operators. 

10) How does Associated support professional development?

If our team shows dedication and desire, I think we're doing a good job making development available to them. 

11) What is on your wish list for the next 5 years?

For all to remain happy and healthy.