With tasting rooms and packed patios being replaced by virtual happy hours, the alcohol industry is adapting significantly to maximize their presence in the e-commerce space. Continuing with our series on e-commerce, today's post covers what you need to know when competing in the alcohol industry.
The term "interactive packaging" has come up more and more frequently over the past few years, along with "active packaging," "intelligent packaging," or "smart packaging," but what do any of these terms mean?
Consumers are opting to shop online instead of in-store for more and more of their purchases. In addition to the convenience of shopping on a computer or phone, online shopping can be an opportunity to seek out deals and product alternatives, which adds value to the experience.