Incorporating QR codes on your Labels and Packaging in 2023

Apr. 5, 2023
stand up pouches qr code

QR codes are back, and bigger than ever. In recent years, QR codes have emerged as a revolutionary tool in the world of labels and packaging. These codes are becoming increasingly popular due to their versatility in storing information, offering marketing promotions, and tracking shipments. This has transformed packaging into a smart and interactive platform that provides consumers with an immersive and engaging experience.

QR codes offer several benefits when used on packaging and labeling. They provide an efficient way to store and convey large amounts of information, such as nutritional information, cooking instructions, or ingredient lists. They can also be used to promote products by offering discounts, coupons, and customer reviews. This makes it easier for customers to make informed purchase decisions.

The pandemic has also played a significant role in the rise of QR codes on packaging and labeling. With contactless transactions becoming increasingly popular, QR codes have provided a safe and convenient way for customers to access information without physical contact. By scanning a QR code on a stand-up pouch for instance, customers can access information about a product, track their shipment, or make a purchase from the comfort of their homes.

qr codes stand up pouch
Stand Up Pouch + QR Code

Overall, the use of QR codes on packaging and labeling has transformed the industry by providing a more interactive and engaging experience for customers. It has also made it easier for businesses to convey information about their products and offer promotions. With the ongoing trend toward contactless transactions, the use of QR codes is likely to continue to grow in popularity in the future.

To find out more about bringing QR codes on your packaging, and keeping up to date with the latest label design trends, reach out to our team of experts here or request a quote online.