Seven Generations of Caring Now Includes Packaging

Seven Generations of Caring Now Includes Packaging

January 25, 2016

seventh_generation_1Plant-based household cleaning products company Seventh Generation has a notable track record for innovation around eco-friendly packaging.

The new pouch is a multilayer Polyethylene film structure that provides functional and aesthetic advantages comparable to a mixed-material film structure, but solves the recycling challenge.

Their latest developments have all served to help Seventh Generation move closer to its 2020 sustainability goals around packaging, which include replacing all virgin petroleum-based plastics with recycled or bio-based materials, and making all of its packaging recyclable.

Until recently one packaging format that proved especially challenging from a recycling standpoint was the stand-up pouch used for the company’s Dishwasher Detergent Packs. Made from a mixed-material film laminate, the stand-up pouch could not be recycled, meaning 100% of the packages ended up in landfill.  Seventh Generation launched into retail a multilayer all-polyethylene stand-up pouch in Q4-2015 that is 100% recyclable.

“Our goal was to produce a recyclable stand-up package for our dishwasher pods, without sacrificing performance or aesthetics,” says Derrick Lawrence, Director of Packaging Development for Seventh Generation. Customers were asking for a more recyclable option, and turned demand into a reality.

Associated Labels and Packaging is here to work with customers on their sustainability packaging options. Please contact for more information.

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Fresh Flexible Packaging

December 9, 2015


Broto D’água bring freshness to your table, not only with their range of crisp natural herbs – but also with a bright and and refreshing flexible packaging printing.

Hydroponic methods of growing vegetables offer immediate benefits to the consumers, such as a more environmentally conscious approach to agriculture and reduction of diseases associated with more traditional forms of horticulture. Design agency Triocom was tasked with taking these benefits and bring them to life on its flexible packaging and to generate brand name and identity.

The stand up pouch printing are vibrant and clearly stand out on shelf. By minimizing the use of colours and creating bold and strong icons to navigate the range an easily recognized identity has been created on the stand up pouch.

Cool, fresh and colorful – exactly what we are expecting on our dinner table.

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Pouchtastic Packaging

May 6, 2015


If flexible pouch packaging could talk, we know that the stand up pouch would be the first to say, “Look at me! I’m awesome!”

Stand up pouches ARE awesome and continue to grow in popularity because they offer benefits to both consumers and producers. For consumers, the stand up pouch just looks good. Combine the aesthetic appeal of a stand up pouch with the convenience of reclosable zippers and this type of flexible packaging easily becomes the best choice for packaging food, supplements, liquids and granular products.

Producers are drawn to the contemporary appearance of the stand up pouch and a number of benefits that include: protective barrier properties, portability, stand up pouch custom printing, reducing carbon footprint, warehousing and shipping cost savings.

Stand-up Pouches are available in clear, metalized and foil structures with optional zipper, hang holes and tear notches. Check out this Stand Up Pouch Style Guide to learn about the differences between: Doyen Style Gusset, K Skirt Style Gusset, Plough Style Gusset, 2 Side Seal Folded Bottom (Flat Barrier Bottom), and 3 Sided Seal (Reinforced Bottom).

King Kong is at Sea

April 10, 2015

King_King_ShipAssociated Labels made a trip to Germany to check out its 52″ MIRAFLEX AM named King Kong. King Kong is now at sea, Canada bound aboard the MSC LEIGH Vessel (above) and the “Night Before Christmas” suspense is killing us! We can hardly sleep – we just want it to be here.

We’ve been tracking King Kong online and watching the little ship arrow move not nearly fast enough on this Live Ship Map. The anticipation is worse than falling asleep, in a middle seat, on a long flight – then waking up and realizing what felt like a long nap was only 5 minutes into a 12 hour flight.

The Windmoeller & Hoelscher 52″ MIRAFLEX AM 10 Colour Flexographic Printing Press, has been designed for the highest quality printing of flexible packagings. Quality demands on flexible packaging continues to rise while it is used in nearly all industries: dairy/cheese, snack foods, dried fruits and nuts, coffee and tea, pharmaceuticals, vitamins and supplements.  Transport packaging and over wraps for beverage bottles and cans or packaging of sanitary products have become more and more sophisticated too. Flexible packaging for the industrial sector such as building materials, chemical products or pet food require a high-quality print.

Flexible Packaging and Stand-up Pouch manufacturing has taken an innovative turn to mirror the change in consumer lifestyle. Conventional and rigid packaging has been replaced by more intricate designs that combine fresh credentials. Recent stand-up pouch product launches in such areas as pet food, soups and stews, sauces, baby food, snack food, fresh-cut produce, ready-to-eat meals, noncarbonated beverages, lawn and garden products, and household goods will contribute to further growth. Growth in demand for pouches is also a function of economics, as the lighter weight packages can vastly reduce both production and transport costs.

Check out our Stand Up Pouch Styles Guide and learn about the following: Doyen Style Gusset (Rounded Bottom) Stand Up Pouch, K Skirt Style Gusset Stand Up Pouch, Plough Style Gusset Stand Up Pouch, 2 Side Seal Bag (Folded Bottom), and 3 Side Seal Bag (Reinforced Bottom).

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