Fresh Flexible Packaging

Fresh Flexible Packaging

December 9, 2015

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Broto D’água bring freshness to your table, not only with their range of crisp natural herbs – but also with a bright and and refreshing flexible packaging printing.

Hydroponic methods of growing vegetables offer immediate benefits to the consumers, such as a more environmentally conscious approach to agriculture and reduction of diseases associated with more traditional forms of horticulture. Design agency Triocom was tasked with taking these benefits and bring them to life on its flexible packaging and to generate brand name and identity.

The stand up pouch printing are vibrant and clearly stand out on shelf. By minimizing the use of colours and creating bold and strong icons to navigate the range an easily recognized identity has been created on the stand up pouch.

Cool, fresh and colorful – exactly what we are expecting on our dinner table.

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Man Takes Photo by Press, What Happens Next Will Never Blow Your Mind

June 17, 2015

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Because nothing happened. The only remarkable thing that happened today, was that dude in the background (on top of our new press King Kong) hummed Alanis Morissette all day, it was like riding an emotional rollercoaster.

So King Kong, our new Windmoeller & Hoelscher 52″ MIRAFLEX AM 10 Colour Flexographic Printing Press, gets bigger and bigger every day. Our excitement grows as we know this press is a game changer. We’ll be able to increase our flexible packaging printing capacity, offer wider web printing and laminating, while super serving our new and existing customers with a flexible packaging printing press that is at the top of the class.

Labels and Flexible Packaging play a huge role in building and distinguishing a brand, if you are new to this world, we’re here to help you out from start to finish. If you know all there is to know about flexible packaging printing – then we don’t need to tell you why King Kong is making us feel like whipping our hair around like Alanis.

Regardless, feel free to contact us if you have any questions or would like to know more about labels, digital printing, flexible packaging printing, or even label application and packaging equipment.

Diet Coke Prints 2 Million Unique Digital Labels

April 16, 2015

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As part of the worldwide Stay Extraordinary campaign for Diet Coke, some two million bottles with unique, colorful designs were created and produced by HP Indigo for Coca-Cola Israel’s Extraordinary Collection.

The printing project included shrink sleeves on glass bottles and wraparound labels on plastic containers.

From 23 original designs, millions of variations were created using HP’s patent-pending SmartStream Mosaic technology in HP SmartStream Designer. Digital printing on the HP Indigo WS6600 digital press was conducted by a label converter in cooperation with an analog printer to produce labels and shrink sleeves for three different bottle sizes.

Shrink sleeves for 0.35 liter bottles were produced as a combination of gravure and HP Indigo on PETG clear substrate using analog silver, black, Coca-Cola Red and white with digitally printed with HP Indigo ElectroInk CMYK, White and Coca-Cola Red colors in reverse print mode.

Wraparound labels for 0.5/1.5 liter bottles were produced on a metallized BOPP substrate using CMYK + White and HP Indigo ElectroInk Coca-Cola Red.

Each bottle featured a tracking number that identified the specific design of their label. Through a dedicated website, customers are able to enter that number and order specialty items that feature the pattern.

Personalized merchandise includes T-shirts, collectible glasses, iPhone covers and canvas bags. The campaign included billboards, folding cartons and point-of-purchase (POP) signage displays.

These items were also printed using Variable-data printing (VDP) technology offered by HP digital printing.

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Undeniably Awesome Digital Label Printing

February 20, 2015

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Think about what digital technology did to your TV, now imagine that same high definition technology being used to print your labels and flexible packaging. Like dolphins on the Nature Channel your digital labels will look undeniably awesome. If our ocean-going mammalian counterparts of the sea is too much of a stretch for your brain, think about how you feel when you watch Georges St-Pierre in the UFC Octagon, it’s impossible to look away! That’s how we get when we see your labels being printed digitally – the details POP like a flyweight kick in the mouth.

Associated Labels, always leads when it comes to printing technology. We invest in technology because it keeps your labels and packaging looking fresh. Last year we upgraded our Digital Printing Division with the HP Indigo WS6600 Digital Press. HP call it the most productive, flexible and high-quality solution for printing digital labels and digitally produced flexible packaging.

The Digital Label Printing Division enables Associated Labels to meet growing requirements for shorter run lengths and higher print quality. Innovation in digital label printing is offering a wealth of opportunity for brands. Digital print is having a great impact on how brands behave and interact with consumers, opening up new opportunities for instant connection and gratification. Digital printing enables brands to optimize time, energy and rewards and create more tailored experiences for their consumers by creating print that sits seamlessly within an integrated world.

Shrink Wrap Beer Cans

January 20, 2015

Bonefire_Brewing_BeerBeer me! Digital label printing offers enormous potential for all brands. It’s not just technology designed for the brand giants. In fact, right now, innovation in digital print is offering a wealth of opportunity for the smaller, challenger brands.

Bonfire Brewing Co., for example, uses digital print to create specialized designs and frequently update their shrink wrap beer cans. Instead of printing runs in mass, they can use digital print to shrink-wrap blank cans as they go, altering the design with the season and the brew. Andy Jessen, co-founder and manager says, “It’s much easier to introduce a new beer when you’re labeling your own cans.”

The benefits of digital label printing for brands is obvious, Jessen continues, “If you’re in preprinted cans, you may find yourself pretty much hemmed into the same one or two beers year round because of the minimum order requirements on cans. We don’t face that limitation. In fact, we have six different beers in stores right now.”

Digitally printing shrink sleeves can help reduce production time, material waste, can offer similar or comparable quality to more traditional print methods and, in smaller runs, can be quite cost effective. “We can change graphics at the drop of a hat,” says Jessen. “It lets us do small gatherings like charity events or weddings, and again we don’t have to worry about minimum orders.”

Digital printing labels also gives brands the power to try new things, innovate and take more risks, changing the mindset from large scale print runs to shorter, more frequent runs which allows for more special, nimble packs on shelf. Jessen also is a big fan of the print quality he sees from the digital press. “We hear all the time that our can looks better than those that have direct print,” says Jessen. “Our colours really pop.”

What Digital Printing Could Mean for Brands

free-coca-colaInnovation in digital print is offering a wealth of opportunity…for challenger brands.

Digital print is having a great impact on how brands behave and interact with consumers, opening up new opportunities for instant connection and gratification. Digital printing enables brands to optimize time, energy and rewards and create more tailored experiences for their consumers by creating print that sits seamlessly within an integrated world.

Coke’s 2013 ‘Share a Coke’ campaign is one of the most well known examples of digital print used in a large-scale brand effort. Those infamous named bottles are back for a second summer, this time with over 1,000 popular consumer names replacing the Coke brand name and the opportunity for consumers to customize mini Coke cans at pop-up stops across the U.S. And the success of this initiative is a great indicator of how digital print could affect brand behavior in the years to come.

Digital print offers enormous potential for all brands. It’s not just technology designed for the brand giants. In fact, right now, innovation in digital print is offering a wealth of opportunity for the smaller, challenger brands. Due to the prohibitive cost of large print runs, the smaller brands are actually the ones leading the way. Using digital print, they can be creative; they can experiment; they can iterate quickly.

Some of my favorite uses of digital print are actually within the craft and micro-brew community right now. Bonfire Brewing Co., for example, uses digital print to create specialized designs and frequently update their packs. Instead of printing runs in mass, they can use digital print to shrink-wrap blank cans as they go, altering the design with the season and the brew.

Beer aside, the benefits of digital print for brands is obvious. Digital print can help reduce production time, material waste, can offer similar or comparable quality to more traditional print methods and, in smaller runs, can be quite cost effective. Digital print also gives brands the power to try new things, innovate and take more risks, changing the mindset from large scale print runs to shorter, more frequent runs which allows for more special, nimble packs on shelf. And, as evidenced by Coke, the real beauty of digital print is that it allows brands to create more bespoke design and campaigns, providing their consumers with tailored brand experiences.

It’s certain that digital print is not just a passing fad; it’s a valuable technological innovation with great power to impact on consumer behavior. With that in mind, the important thing is for brands to use the flexibility of digital print to create new and meaningful connections with their consumers. And until digital print becomes affordable on a larger scale, it affords a rare opportunity for challenger brands to lead the way. So for now, we’ve got our eyes on the little guys to create new and meaningful brand expressions for consumers. Icons, take note!

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