Letting Your Product Speak for Itself

Letting Your Product Speak for Itself

December 9, 2015

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Lots of juices that you can buy in the store aren’t just juice—they’ve got added sugar and other flavours. Organic, all natural fresh juices are not only better for you, but taste better by far with the pure flavour of each fruit or vegetable. Nikita Ivanov concept for SINGULAR Fresh Juice that has a brand and label design just as simple as the product.

Each bottle of SINGULAR is small and clear, allowing the beautiful hues of the juices to be the first thing that buyers notice. Each label has a few holes in it, adding colour into the white, black, and blue and also demonstrating the beauty in each drink’s individuality and imperfections. A stamp of the fruit ingredient appears on the front of the label, created from the fruit itself, further emphasizing the raw and unique quality each bottle of SINGULAR has.

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Profoundly Small

July 20, 2015

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Associated Labels and Packaging

June 10, 2015

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In our dreams, every single one of our customers would pay a visit to our label printing and flexible packaging printing facility. If you are ever in Vancouver, technically the City of Coquitlam, makes sure to come and visit. We’d love to take you for a tour in real life.

We know a physical meet isn’t alway possible, so by the grace of the internet and the marvel that is YouTube we have created virtual tours of the different divisions in our company.

Hold on! Get ready to be whisked away on an internet tour where our hairstyles are already out of date.

Choose your own adventure:

Associated Labels Identity
Label Printing Divison
Flexible Packaging Division
Digital Labels Divison

Bonus: Cat + Toothbrush = Mind blown!

If you’re afraid of falling down an internet video hole, feel free to take a Text Tour through our website: Label Printing, Flexible Packaging Printing, Stand Up Pouch Printing and Manufacturing, Digital Label Printing, Digital Flexible Packaging Printing, Wine Label Digital Printing, Packaging Equipment and Label Application Equipment.

 

We Choose Wine by its Bottle and Label

April 16, 2015

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A label on the bottle is the main means for consumers to distinguish one wine brand from another prior to tasting. The design and content of the label is what reaches out and motivates a transaction in the crowded marketplace away from the vineyard and winery tasting rooms. Most people choose wine by looking at the bottle and the wine label printing.

Therefore, the heart of the brand must be conveyed clearly through the label while meeting aesthetic and budgetary goals. While designers produce artwork that brings recognition and consistency to a brand’s message; Associated Labels prints fantastic wine labels that get the attention on the shelf that they deserve.

When it comes to wine label printing our Digital Label Printing Division allows for premium quality wine label printing for both short and long runs. Unique graphics, variable imaging and a variety of customized wine label printing solutions; sequential images or data can be achieved on our digital label printing presses. Contact our wine label printing experts today to discuss printing your wine labels.

Undeniably Awesome Digital Label Printing

February 20, 2015

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Think about what digital technology did to your TV, now imagine that same high definition technology being used to print your labels and flexible packaging. Like dolphins on the Nature Channel your digital labels will look undeniably awesome. If our ocean-going mammalian counterparts of the sea is too much of a stretch for your brain, think about how you feel when you watch Georges St-Pierre in the UFC Octagon, it’s impossible to look away! That’s how we get when we see your labels being printed digitally – the details POP like a flyweight kick in the mouth.

Associated Labels, always leads when it comes to printing technology. We invest in technology because it keeps your labels and packaging looking fresh. Last year we upgraded our Digital Printing Division with the HP Indigo WS6600 Digital Press. HP call it the most productive, flexible and high-quality solution for printing digital labels and digitally produced flexible packaging.

The Digital Label Printing Division enables Associated Labels to meet growing requirements for shorter run lengths and higher print quality. Innovation in digital label printing is offering a wealth of opportunity for brands. Digital print is having a great impact on how brands behave and interact with consumers, opening up new opportunities for instant connection and gratification. Digital printing enables brands to optimize time, energy and rewards and create more tailored experiences for their consumers by creating print that sits seamlessly within an integrated world.

Can You Create an Authentic Brand Around a Reality TV Star?

February 6, 2015

Moonshine_LabelsCan you create an authentic brand around a reality TV star?

That’s the very question New York based Beardwood&Co, brand and innovation firm, asked themselves when creating the branding strategy around the development of Tim Smith’s Climax Moonshine.

The Challenge: Real life moonshiner Tim Smith became notorious on the Discovery Channel program Moonshiners, flaunting his illicit craft passed down through generations of his family in Climax, Virginia. He asked Beardwood&Co to develop the brand for Climax Moonshine, a legal version of his famous crystal clear spirits.

The Solution:  Make sure that the brand represented Tim and his recipe in an authentic way, capturing three generations of moonshine-making experience in every bottle. They also realized that the shelf is crowded and needed to ensure that the packaging would be noticeable among the competition and draw the customer in from several feet away.

The Packaging: The natural kraft paper label, applied slightly askew, captures the authentic, handcrafted process of moonshining, while the typography references historical “wanted” posters. As a final certification that the batch meets Tim’s demanding standards, each cork features the Tim Smith Climax Moonshine (TSCM) monogram. This custom die cut label would be printed on our HP digital label printing presses.

The Label: To highlight the exceptional clarity of the high quality spirit, Beardwood&Co worked with Steven Noble to develop custom illustrations for the inside of each digital label printing that reveal different scenes from Tim’s home in Climax, Virginia. Each panorama incorporates Camo, of course, showing her at work with Tim and the legendary moonshining operation that made them famous.

“The packaging shows what makes my moonshine special — my history, my hometown, and my dog Camo.” Tim Smith.

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Superfantastic Digital Label Printing

January 22, 2015

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Craft distilling, like craft brewing before it, is in the midst of a boom – producing everything from whiskey, gin, vodka and rum.

Every town in North America has a coffee roaster, little bakeries and a brewery; and distilling is the last piece in the artisan renaissance that has reshaped consumerism. Like artisan bakers and candle stick makers, our digital label printers are kings of their craft. Digital Label Printing allows for small batch printing, high quality runs on some of the most beautiful uncoated substrates and textured wine label printing papers. Offering complex label printing shapes, foil stamping and accenting, and high-touch techniques such as embossing and multi-level embossing you’re product is going to look super fantastic.

We love that design firm Superfantastic created a unique and special Christmas gift for their friends and clients to sip back and enjoy over the holiday break. What better than a small batch gin unique in flavour and carefully crafted?

They designed a sharp and delicate label to compliment the purity and precise festive flavours of our Superfantastic Pink Pepper Gin, not forgetting to include their punchy brand favourite, fluorescent orange.

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