Selling the Experience, Not the Product

Selling the Experience, Not the Product

June 19, 2019

 

After cultivating land, propagating plants, and tediously caring for fruits and vegetables; our farmers’ harvest needs to be protected in an economical and sustainable way through the supply chain.

Lidding film is becoming the natural step for produce processors and brand owners looking for new solutions. Companies can choose their customers’¬†experience through innovative material choices. Associated offers Easypeel (single seal) in Compostable or Recyclable films, as well as, Re-sealable Recyclable films for both fibre or PET punnet/trays.

lidding film

Specifications

 

Reseal – PET Film > Solventless Adhesive > PET Film > Reseal Layer > PET Film

Peelable – PET Film > Solventless Adhesive > PET Film

Peelable (Compostable) – 1.2mil Plant Based Film > Compostable Adhesive > PLA Sealant

 

These options resonate with consumer trends which aim to reduce the impact on the natural environment (especially with compostable lidding films). Consumers can feel relieved, not guilty, that they are using a package that is part of a regenerative or circular economy.

 

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