Pantone Color of the Year for 2012

Pantone Color of the Year for 2012

December 29, 2011

The Pantone Color Institute revealed the color of the year for 2012, and it’s Tangerine Tango (Pantone 17-463). From the catwalk to label printing, you can expect Tangerine Tango to be dancing its way onto many products this year as it’ll be the hottest color trend for the upcoming year.

The institute describes the color as: Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it. The printing possibilities are endless, think wine label printing: pair the seductive sophistication of this color with a textured wine label printing paper, complex label printing shape, or foil stamping and accenting, and you’ve got a trendy poppy wine label in your customers hands.

Maybe you want your digital label printing or flexible packaging to convey a message of fun and warmth – here’s the perfect label printing color: Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.

Whether digital label printing or flipping through a book, we see color in everything. What starts as a signal passing along the optic nerve quickly develops into an emotional, social, and spatial phenomenon that carries many layers of vivid meaning. Light with a wavelength of 650 nanometers or so is seen as red. But it is experienced as warmth or danger, romance or revolution, heroism or evil, depending on the cultural and personal matrix in which it appears. The context within which color unfurls its rainbow of symbolism and emotion is history itself.

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