Flexible Packaging: Multiplying Like Rabbits

Flexible Packaging: Multiplying Like Rabbits

January 18, 2012

We’re huge fans of new approaches to flexible packaging design. 18 Rabbits decided to expand their already successful product line by developing smaller bars aimed at a younger market called: Bunny Bars. Their flexible packaging combines beautifully crafted type, colour, language, and illustration. Although created for kids, the smaller inline bar wrapper size was developed for adults looking for a smaller, lower calorie snack. The branding and flexible packaging design needed to be appealing to kids, but not alienate adult buyers.

California design firm Strohl, developed a set of whimsical characters based on the individual bar wrap flavors, each with their own amusing story brought to life by a children’s book author. The bright colour palettes and illustrations are balanced by a crisp white flexible packaging background allowing the bars to jump off an overly saturated market shelf. A balance of sophisticated and playful that appeals to a wide audience.

For further information on flexible packaging, printed shrink sleeves, inline bar wrapper printing such as specialty chocolate wraps and nutritional bar wraps contact our sales department.

Design and images via Strohl

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