Diet Coke Prints 2 Million Unique Digital Labels

Diet Coke Prints 2 Million Unique Digital Labels

April 16, 2015

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As part of the worldwide Stay Extraordinary campaign for Diet Coke, some two million bottles with unique, colorful designs were created and produced by HP Indigo for Coca-Cola Israel’s Extraordinary Collection.

The printing project included shrink sleeves on glass bottles and wraparound labels on plastic containers.

From 23 original designs, millions of variations were created using HP’s patent-pending SmartStream Mosaic technology in HP SmartStream Designer. Digital printing on the HP Indigo WS6600 digital press was conducted by a label converter in cooperation with an analog printer to produce labels and shrink sleeves for three different bottle sizes.

Shrink sleeves for 0.35 liter bottles were produced as a combination of gravure and HP Indigo on PETG clear substrate using analog silver, black, Coca-Cola Red and white with digitally printed with HP Indigo ElectroInk CMYK, White and Coca-Cola Red colors in reverse print mode.

Wraparound labels for 0.5/1.5 liter bottles were produced on a metallized BOPP substrate using CMYK + White and HP Indigo ElectroInk Coca-Cola Red.

Each bottle featured a tracking number that identified the specific design of their label. Through a dedicated website, customers are able to enter that number and order specialty items that feature the pattern.

Personalized merchandise includes T-shirts, collectible glasses, iPhone covers and canvas bags. The campaign included billboards, folding cartons and point-of-purchase (POP) signage displays.

These items were also printed using Variable-data printing (VDP) technology offered by HP digital printing.

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