Design: Upscaling Your Target Market

Design: Upscaling Your Target Market

March 14, 2016


VRS WPI Vilnius used color contrasts and windows when creating the flexible packaging for the re-design of NORVELITA. A vividly realistic cut out recreates the tail of the salmon- real hero of this flexible packaging. The black stock provides a perfect backdrop against the sharpness of the salmon meat, giving a standout effect that can be noticed from afar. The silver and orange colors – typical of the salmon- are used as font colors tying the whole design together.┬áThe refreshed flexible packaging targets the upmarket segment in a clever and differentiated way.

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