Video: Creating a Stand-Up Pouch

Video: Creating a Stand-Up Pouch

December 7, 2016

Have you ever wondered what goes into making your Stand-Up Pouch? Associated Labels and Packaging has created this quick clip to demonstrate what goes into this complex process.

Once your artwork has been thoroughly examined and approved by our in-house art department, we are able to create printing plates. These plates are sent to our press for set up. Our quality control team will conduct checks at various stages of the printing process to ensure our premium standards are met. Once the stock has been printed (and if required), we then send the printed rolls to another machine to be lacquered, followed by an additional machine to be laminated. Still two more machines left in the process! We need to slit or cut the rolls (which can be printed more than one across) to be able to fit our pouching machine. Finally the pouching machine folds, punches, heat seals the zipper and finally cuts the Stand-Up Pouch off the roll, ready for use!

As the flexible packaging industry gets more and more complicated, Associated Labels and Packaging is at the head of the pack. After four years of research and development, our team produced North Americas first Non-GMO, Backyard Compostable, Stand-Up Pouch. We are proud to be able to offer companies this environmentally sustainable alternative.

We also want to give a shout out to Sugar 2.0; such an amazing company to work with. It’s also nice to work with companies who are doing things to change the face of their industry. Sugar 2.0 “started with one father’s desire to lower his kids’ sugar intake — with a solution they’d actually love.”

For more information on flexible packaging and stand-up pouches click here: Stand-Up Pouches

Contact sales@associated-labels.com  to get your order started.

Written by Jay Ashworth

Look What The Stork Brought In… It’s a Digital Press!!!

October 24, 2016

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Associated Labels and Packaging is happy to announce the birth of Hewlett Packard(HP) Indigo WS6800. Our flagship digital press who was born at 2:43pm Monday, October 2016, in the Digital Press Division at 61 Clipper Street in Vancouver. HP Indigo WS6800 weighed 6.069 tons, and measured 5.838w x 2.160d x 2.087h!!!

 

Digital Press

(Ultrasound at 39 weeks!)

In addition to our new digital press, we have also upgraded our other presses to WS6800’s. Our digital division is meeting our ever growing demand for premium digital label orders and turn around times. This press achieves breakthrough productivity and advanced colour management.

Associated Labels and Packaging prides itself for being technological leaders in the label and packaging industry. Our research and development department is constantly working with our suppliers to ensure our leadership continues in the Pacific North West and Western Canada.

If you have any further questions on what our new press means for your label options, please contact our sales team at sales@associated-labels.com

 

Written by Jay Ashworth

Business Of The Year Nominee: “When You Do The Right Thing, People Take Notice!”

October 6, 2016

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After joining the Tri-Cities Chamber of Commerce last month which serves Coquitlam, Port Moody and Port Coquitlam, we were welcomed by the community of over 500 local business members. Associated Labels and Packagings decided to join after speaking to a council member while volunteering at the creek restoration project next to our facility. Our goals for joining were to connect with local businesses, as well as, our community on a deeper level.

Business Excellence Award Nominee Criteria:

  • Exemplary record of business sustainability, growth and prudent financial management
  • Excellent customer and/or employee relationships
  • Uses an innovative approach to business growth and development
  • Proactively contributes to the community and is established as a strong corporate citizen

 

Some of our noteworthy achievements have been developing the first Non-GMO Backyard Compostable Stand-up Pouch in North America; Supporting local hockey and lacrosse teams; starting a cycling and hiking club for employees and installing two bee hives on our property.

When you do the right thing, people take notice! We are so proud of our staff for making this possible and we look forward to continuing this amazing trajectory.
Written by Jay Ashworth

 

Tri-Cities Article

 

We Think, We Speak, and We Print in Rainbows

July 29, 2016

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It’s pride weekend in Vancouver! Associated Labels and Packaging recognizes our social responsibility in supporting the Lesbian, Gay, Bi-sexual, Transgendered and Queer (LGBTQ) community within our own industry. Our business foundation is built upon commitment to “People,” “Ethics” and “Quality.”

We believe that having a safe and inclusive work environment for all our staff is a basic human need; everyone, regardless of their beliefs or sexual orientation deserves this without question. We therefore encourage our employees to bring their full selves to work, and not feel the need to cover up their true identity. Associated Labels and Packaging is no stranger to the LGBTQ community, and we intend to keep it that way.

 

Written by Jay Ashworth

“Communities in Bloom” National Competition Pays us a Visit

July 20, 2016

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Today Associated Labels and Packaging participated in the national “Communities in Bloom” competition in collaboration with the City of Coquitlam. Associated Labels and Packaging represents the only commercial business out of 22 locations selected for national judges to evaluate. Other sites include a golf course,  hatchery, community gardens, and multiple parks. This year City of Coquitlam (CoQ) staff are determined to win the “Communities in Bloom” on its 125th birth year.

Associated Labels and Packaging has been recognized for, and will be evaluated on Community Involvement, Environmental Action and Landscaping. A short list of our Community Involvement includes staff donating over 36,000lbs of food in the past six years to the Coquitlam food bank; sponsoring the Coquitlam Adanacs Lacrosse and Hockey teams.

Environmental Action has been Associated Labels and Packaging’s strong points. Our research and development team after four year of hard work, has developed a fully backyard compostable non-gmo, stand-up pouch (a first of its kind in North America). In addition, this past April saw two bee hives installed on the properties edge nearest to Como Creek. Not only do the bees help pollinate our local plants; they also help strengthen our company culture as staff participate or watch bee inspections on their lunch breaks. The timing coincided perfectly with the CoQ Como Creek restoration project located next to our property (which employees also volunteered their time for).

Landscaping at Associated Labels and Packaging has included surrounding the bee hives with flowers for the bees and snap pees for employees to grab on their way by. Future plans for the area include fork-liftable employee garden plots along the south side of our building; an updated compost system for lunch waste; and lastly converting our surrounding vegetation areas to native plants or a native food forest.

Our company is always looking at ways to be relevant to our local community, business community and finally our environmental community. We hope that our  efforts encompass all that is good about our company and we look forward to being leaders, as well as, mentors to other companies wishing to make positive impacts to their communities as well.

If you have any questions or inquiries, please contact me at jay@associated-labels.com

Written by Jay Ashworth

 

 

About Communities in Bloom

Communities in Bloom is a Canadian non-profit organization committed to fostering community pride, environmental responsibility and beautification. It uses friendly competition between communities to bring together local businesses, service clubs, residents and civic government to focus on enhancing their community.

Judges visit the City over a two-day period in the summer to assess the performance of four sectors: municipal, business and institutions, residential and community involvement. Each of these sectors is judged on their performance of six categories. http://www.communitiesinbloom.ca

NEW Instagram account for Associated Labels and Packaging

June 10, 2016

artists-interpret-instagram-new-logo-designboom-011Here at Associated Labels and Packaging in Vancouver, we are always finding ways to better communicate the vision of our fun and fulfilling company to our customers. What better place to know who your dealing with than seeing the everyday workings of our business. Be it labels, film, flexible packaging or compostable stand-up pouches we are here for your viewing.

We look forward to this new platform and connecting with you on a new level.

 

Come find us

Instagram @associated_labels_packaging

Twitter @AssociatedLabel

Facebook @associatedLP  

 

Written by Jay Ashworth

Art by @jarrett.hendrix

Published in BUSINESS VANCOUVER; ALP Awarded #45 in “Top 100 Manufacturers in Metro Vancouver”

June 7, 2016

 

Labels & Packaging

 

BUSINESS VANCOUVER MAGAZINE; Awards Associated Labels with #45 out of 100 companies in the Metro Vancouver Region.

Our company continues to expand and we are proud to receive this honour. We will continue to follow our “People,” “Ethics” and “Quality” model to serve our Metro Vancouver community, customers and employees well. We have our amazing and cohesive team to thank for achieving this recognition.

 

Published by

Jay Ashworth

 

 

Brands Explore the Darker, More Uncomfortable Side of their Identity

May 9, 2016

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Brands are starting to explore the darker, more uncomfortable side of their personalities in order to be more distinctive and believable to consumers with their labels and packaging.

Over the last 35 years, the branding world has undergone a revolution. The once false, perma-smile perfection of beautiful people beaming at us from a fabricated place where the sun always shines and everyone is happy has been trumped by a darker, realistic, if more uncomfortable, truth. This truth is manifested in all corners of our culture – from the products we use to the docudramas we watch.

Brands are now toying with and exploring the darker side of their identity in order to be more distinctive, relevant and believable. Traditional notions of beauty have been subverted, imperfections are being celebrated, the taboo is becoming permissible. What was once deemed ugly, undesirable and unacceptable is now being used as a means of unlocking emotion and empathy in a way that consumers may truly relate.

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From the household goods aisle to store cupboards essentials, Mother-In-Law’s Kimchi is an exemplar of our often unspoken love/hate relationship with that other woman we inherited as family when we married our beloved. While Korean food is becoming increasingly popular, kimchi is still a befuddling food entity to mainstream America. As part of the process of popularizing the pickle and making it more accessible to the masses, the brand named its product after what many a TV sitcom and stand-up would call ‘your worst nightmare’ – your mother-in-law. Yes she’s annoying, tactless and blunt, and yes she knows exactly what to say to get your back up, but there’s no denying that she makes damn fine food. And it’s this very essence that manifests in the brand identity and on the final product pack design of Mother-In-Law’s Kimchi – bold black typography on a white background gives a brutal, unfiltered, say-it-how-it-is simplicity, just like your mother-in-law when she shows disapproval of your style of dress.

These are just two of many examples of brands which ‘embrace the shadows’, but the consensus is this: controversial and risqué campaigns resonate, live on and, by virtue of their controversy, almost achieve iconic status. While this contrary approach is mired by risks that threaten to damage a brand’s credibility, achieving a delicate balance of ‘wrong’ can be an effective way of driving engagement that repudiates ideals and perfections and speaks to consumers on a level that’s much more about real life. In this process of embracing the dark side, brands must ‘flip’ the unexpected.

 

Written by Ed Silk

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How Can Industries Align Themselves With The Paris Climate Agreement?

April 22, 2016

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Earth Day, a record number of countries (over 155) have signed the Paris Climate Agreement today. Even the largest producers of Co2 such as China and USA have signed on. Countries will be attempting to build momentum off of the agreement, and it’s time industries did the same.

Consumers can see through green washing verbiage such as “All Natural” or “Going Green.” And it’s no longer enough to just recycle bottles and cans, or discontinue styrofoam cups. Industries around the world need to step up their game. Even if people don’t believe in climate change; being sustainable and preserving our natural environment is fundamentally the right thing to do.

Here at Associated Labels and Packaging we are trying our best to do our part, however is it going to be enough? We have researched and developed a 100% backyard compostable stand-up pouches, annually diverted over 300,000 lbs of waste from the landfill; discontinued our vanity shipping boxes; installed staff gardens and bee hives… Even with our best efforts, demand will continue and so will our waste as our population continues to grow. How can we break this vicious cycle?

Even though “Earth Day” is made up, it does remind us, if only for a day, what is really important to us and the next generation.  What does change look like in your industry? Here at Associated Labels and Packaging we would love to hear your ideas, please contact us with any comments or suggestions you may have.

 

 

 

Design: Upscaling Your Target Market

March 14, 2016

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VRS WPI Vilnius used color contrasts and windows when creating the flexible packaging for the re-design of NORVELITA. A vividly realistic cut out recreates the tail of the salmon- real hero of this flexible packaging. The black stock provides a perfect backdrop against the sharpness of the salmon meat, giving a standout effect that can be noticed from afar. The silver and orange colors – typical of the salmon- are used as font colors tying the whole design together. The refreshed flexible packaging targets the upmarket segment in a clever and differentiated way.

Associated Labels and Packaging has the expertise and experience to help you every step of the way. Contact sales@associated-labels.com for any further questions.

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