THE MONSTERS ARE COMING!!! Are you ready?

THE MONSTERS ARE COMING!!! Are you ready?

September 12, 2017

The days are getting shorter and darker, Halloween is coming closer, and monster sightings are on the rise. Time to empower your kids to fight back with their very own MONSTER SPRAY!!! The very eye catching metallic label stock is even more mesmerizing in person. Come by and pick one up at or reception and see for yourself!

Print Smart; Flexographic Printing vs. Digital Printing Infographic

March 2, 2017

 

Look What The Stork Brought In… It’s a Digital Press!!!

October 24, 2016

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Associated Labels and Packaging is happy to announce the birth of Hewlett Packard(HP) Indigo WS6800. Our flagship digital press who was born at 2:43pm Monday, October 2016, in the Digital Press Division at 61 Clipper Street in Vancouver. HP Indigo WS6800 weighed 6.069 tons, and measured 5.838w x 2.160d x 2.087h!!!

 

Digital Press

(Ultrasound at 39 weeks!)

In addition to our new digital press, we have also upgraded our other presses to WS6800’s. Our digital division is meeting our ever growing demand for premium digital label orders and turn around times. This press achieves breakthrough productivity and advanced colour management.

Associated Labels and Packaging prides itself for being technological leaders in the label and packaging industry. Our research and development department is constantly working with our suppliers to ensure our leadership continues in the Pacific North West and Western Canada.

If you have any further questions on what our new press means for your label options, please contact our sales team at sales@associated-labels.com

 

Written by Jay Ashworth

Business Of The Year Nominee: “When You Do The Right Thing, People Take Notice!”

October 6, 2016

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After joining the Tri-Cities Chamber of Commerce last month which serves Coquitlam, Port Moody and Port Coquitlam, we were welcomed by the community of over 500 local business members. Associated Labels and Packagings decided to join after speaking to a council member while volunteering at the creek restoration project next to our facility. Our goals for joining were to connect with local businesses, as well as, our community on a deeper level.

Business Excellence Award Nominee Criteria:

  • Exemplary record of business sustainability, growth and prudent financial management
  • Excellent customer and/or employee relationships
  • Uses an innovative approach to business growth and development
  • Proactively contributes to the community and is established as a strong corporate citizen

 

Some of our noteworthy achievements have been developing the first Non-GMO Backyard Compostable Stand-up Pouch in North America; Supporting local hockey and lacrosse teams; starting a cycling and hiking club for employees and installing two bee hives on our property.

When you do the right thing, people take notice! We are so proud of our staff for making this possible and we look forward to continuing this amazing trajectory.
Written by Jay Ashworth

 

Tri-Cities Article

 

“Communities in Bloom” National Competition Pays us a Visit

July 20, 2016

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Today Associated Labels and Packaging participated in the national “Communities in Bloom” competition in collaboration with the City of Coquitlam. Associated Labels and Packaging represents the only commercial business out of 22 locations selected for national judges to evaluate. Other sites include a golf course,  hatchery, community gardens, and multiple parks. This year City of Coquitlam (CoQ) staff are determined to win the “Communities in Bloom” on its 125th birth year.

Associated Labels and Packaging has been recognized for, and will be evaluated on Community Involvement, Environmental Action and Landscaping. A short list of our Community Involvement includes staff donating over 36,000lbs of food in the past six years to the Coquitlam food bank; sponsoring the Coquitlam Adanacs Lacrosse and Hockey teams.

Environmental Action has been Associated Labels and Packaging’s strong points. Our research and development team after four year of hard work, has developed a fully backyard compostable non-gmo, stand-up pouch (a first of its kind in North America). In addition, this past April saw two bee hives installed on the properties edge nearest to Como Creek. Not only do the bees help pollinate our local plants; they also help strengthen our company culture as staff participate or watch bee inspections on their lunch breaks. The timing coincided perfectly with the CoQ Como Creek restoration project located next to our property (which employees also volunteered their time for).

Landscaping at Associated Labels and Packaging has included surrounding the bee hives with flowers for the bees and snap pees for employees to grab on their way by. Future plans for the area include fork-liftable employee garden plots along the south side of our building; an updated compost system for lunch waste; and lastly converting our surrounding vegetation areas to native plants or a native food forest.

Our company is always looking at ways to be relevant to our local community, business community and finally our environmental community. We hope that our  efforts encompass all that is good about our company and we look forward to being leaders, as well as, mentors to other companies wishing to make positive impacts to their communities as well.

If you have any questions or inquiries, please contact me at jay@associated-labels.com

Written by Jay Ashworth

 

 

About Communities in Bloom

Communities in Bloom is a Canadian non-profit organization committed to fostering community pride, environmental responsibility and beautification. It uses friendly competition between communities to bring together local businesses, service clubs, residents and civic government to focus on enhancing their community.

Judges visit the City over a two-day period in the summer to assess the performance of four sectors: municipal, business and institutions, residential and community involvement. Each of these sectors is judged on their performance of six categories. http://www.communitiesinbloom.ca

NEW Instagram account for Associated Labels and Packaging

June 10, 2016

artists-interpret-instagram-new-logo-designboom-011Here at Associated Labels and Packaging in Vancouver, we are always finding ways to better communicate the vision of our fun and fulfilling company to our customers. What better place to know who your dealing with than seeing the everyday workings of our business. Be it labels, film, flexible packaging or compostable stand-up pouches we are here for your viewing.

We look forward to this new platform and connecting with you on a new level.

 

Come find us

Instagram @associated_labels_packaging

Twitter @AssociatedLabel

Facebook @associatedLP  

 

Written by Jay Ashworth

Art by @jarrett.hendrix

Brands Explore the Darker, More Uncomfortable Side of their Identity

May 9, 2016

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Brands are starting to explore the darker, more uncomfortable side of their personalities in order to be more distinctive and believable to consumers with their labels and packaging.

Over the last 35 years, the branding world has undergone a revolution. The once false, perma-smile perfection of beautiful people beaming at us from a fabricated place where the sun always shines and everyone is happy has been trumped by a darker, realistic, if more uncomfortable, truth. This truth is manifested in all corners of our culture – from the products we use to the docudramas we watch.

Brands are now toying with and exploring the darker side of their identity in order to be more distinctive, relevant and believable. Traditional notions of beauty have been subverted, imperfections are being celebrated, the taboo is becoming permissible. What was once deemed ugly, undesirable and unacceptable is now being used as a means of unlocking emotion and empathy in a way that consumers may truly relate.

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From the household goods aisle to store cupboards essentials, Mother-In-Law’s Kimchi is an exemplar of our often unspoken love/hate relationship with that other woman we inherited as family when we married our beloved. While Korean food is becoming increasingly popular, kimchi is still a befuddling food entity to mainstream America. As part of the process of popularizing the pickle and making it more accessible to the masses, the brand named its product after what many a TV sitcom and stand-up would call ‘your worst nightmare’ – your mother-in-law. Yes she’s annoying, tactless and blunt, and yes she knows exactly what to say to get your back up, but there’s no denying that she makes damn fine food. And it’s this very essence that manifests in the brand identity and on the final product pack design of Mother-In-Law’s Kimchi – bold black typography on a white background gives a brutal, unfiltered, say-it-how-it-is simplicity, just like your mother-in-law when she shows disapproval of your style of dress.

These are just two of many examples of brands which ‘embrace the shadows’, but the consensus is this: controversial and risqué campaigns resonate, live on and, by virtue of their controversy, almost achieve iconic status. While this contrary approach is mired by risks that threaten to damage a brand’s credibility, achieving a delicate balance of ‘wrong’ can be an effective way of driving engagement that repudiates ideals and perfections and speaks to consumers on a level that’s much more about real life. In this process of embracing the dark side, brands must ‘flip’ the unexpected.

 

Written by Ed Silk

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The History of Fonts and Typography

April 11, 2016
[youtube width=”625″ height=”544″]https://www.youtube.com/watch?v=wOgIkxAfJsk&feature=share[/youtube]

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Letting Your Product Speak for Itself

December 9, 2015

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Lots of juices that you can buy in the store aren’t just juice—they’ve got added sugar and other flavours. Organic, all natural fresh juices are not only better for you, but taste better by far with the pure flavour of each fruit or vegetable. Nikita Ivanov concept for SINGULAR Fresh Juice that has a brand and label design just as simple as the product.

Each bottle of SINGULAR is small and clear, allowing the beautiful hues of the juices to be the first thing that buyers notice. Each label has a few holes in it, adding colour into the white, black, and blue and also demonstrating the beauty in each drink’s individuality and imperfections. A stamp of the fruit ingredient appears on the front of the label, created from the fruit itself, further emphasizing the raw and unique quality each bottle of SINGULAR has.

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Fresh Flexible Packaging

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Broto D’água bring freshness to your table, not only with their range of crisp natural herbs – but also with a bright and and refreshing flexible packaging printing.

Hydroponic methods of growing vegetables offer immediate benefits to the consumers, such as a more environmentally conscious approach to agriculture and reduction of diseases associated with more traditional forms of horticulture. Design agency Triocom was tasked with taking these benefits and bring them to life on its flexible packaging and to generate brand name and identity.

The stand up pouch printing are vibrant and clearly stand out on shelf. By minimizing the use of colours and creating bold and strong icons to navigate the range an easily recognized identity has been created on the stand up pouch.

Cool, fresh and colorful – exactly what we are expecting on our dinner table.

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