Admire Classic Art With Every Sip! Incredible Shrink Sleeve Design Receives Gold Pentaward

Admire Classic Art With Every Sip! Incredible Shrink Sleeve Design Receives Gold Pentaward

December 31, 2015

Screen Shot 2015-12-31 at 10.30.08 AMHeineken is a proud partner of the Rijksmuseum. The two have a shared history that goes back to the 19th century. To celebrate this partnership, Heineken asked dBOD to design the so-called ‘Amsterdam Originals shrink sleeve series’. Seven Heineken bottles have been transformed with unique classical shrink sleeve art design. Surprisingly showing images of world famous Rijksmuseum art pieces. If you put them together and turn them around the shrink sleeves beautifully show that iconic classics can still inspire new generations. “It’s a matter of daring to give it a fresh twist.”

At Associated Labels, we are committed to delivering innovative decorating and flexible packaging solutions that fit our customers and their products perfectly. That’s why we created our Flexible Packaging Division to handle the specialized requirements of specialty packaging and shrink sleeves; including offline lamination for all your laminating and slitting needs.

Please contact sales@associated-labels.com with any further questions

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