Admire Classic Art With Every Sip! Incredible Shrink Sleeve Design Receives Gold Pentaward

Admire Classic Art With Every Sip! Incredible Shrink Sleeve Design Receives Gold Pentaward

December 31, 2015

Screen Shot 2015-12-31 at 10.30.08 AMHeineken is a proud partner of the Rijksmuseum. The two have a shared history that goes back to the 19th century. To celebrate this partnership, Heineken asked dBOD to design the so-called ‘Amsterdam Originals shrink sleeve series’. Seven Heineken bottles have been transformed with unique classical shrink sleeve art design. Surprisingly showing images of world famous Rijksmuseum art pieces. If you put them together and turn them around the shrink sleeves beautifully show that iconic classics can still inspire new generations. “It’s a matter of daring to give it a fresh twist.”

At Associated Labels, we are committed to delivering innovative decorating and flexible packaging solutions that fit our customers and their products perfectly. That’s why we created our Flexible Packaging Division to handle the specialized requirements of specialty packaging and shrink sleeves; including offline lamination for all your laminating and slitting needs.

Please contact with any further questions

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Symbolism Speaks to the Beers Aging Potential, Unearth Your Label Design

December 28, 2015


“In a dark and secret place, away from prying eyes and thirsty cellar hands, this dense, warming beer will mellow and become sherry-like with age. Unearth early for a more hop-forward experience. Others may be laid to rest – this one was born to wait.”

We’re quite a fan of the label work Hired Guns Creative does for Driftwood Brewing Company, and it’s certainly not the first time they have been featured for their label design. The latest from Driftwood is a barleywine with a stunning pressure sensitive label to match. Against a frosted amber bottle, the eerie illustration and dripping wax communicate the time and dedication put into aging each bottle of Old Cellar Dweller.

“For Driftwood Brewery’s Old Cellar Dweller barleywine, our task was to design a pressure sensitive label that showcases the strong character of the beer, while speaking to its aging potential. To these ends, we chose to illustrate our take on a grinning skull, favoring a bold, graphic approach. The dieline protrudes with ribs, teeth, and the long outjutting arm bones that create an excess of negative space, at once playful and decadent. Wax dip and gold foil lend the final touches and the spark of life to our skeleton in wait.”

Here at Associated Labels and Packaging, we are here for you at every step of the process in creating a label design that works for you and your brand. For more information please contact

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“I’ve Got News for you BROTHER!” HULK HOGAN Overcome by Emotion With Announcement to Associated Employees

December 23, 2015


Associated Labels and Packaging wanted to show our appreciation to employees for all their hard work and dedication they provide day in, and day out. The Associated Gym is free to all employees 24/7, with Women’s Only time allocated to Wednesdays. The gym is located on the top floor of our building with large windows to gaze out of when getting your fit on. The space includes free weights, assistive weight devices, treadmills, exercise bikes, elliptical machines, stretching and abs area.

We have received a lot of positive feedback from Associated employees since we opened the gym. Some of the benefits we have seen first hand  include providing an area where employees can connect to each other outside the work environment, improved employee health, and increased happiness which directly strengthens our company culture.

There are also long term benefits of having healthier employees for our company as well. Regular exercise has been proven to increase alertness, energy and cognitive power which translates into increased productivity. Consequently it also reduces stress, anxiety and illness which can cause increase costs associated with sick days.


Here is an interesting article if you still need to be convinced why happy and healthy employees are so important to any company culture.

“First, health care expenditures at high-pressure companies are nearly 50% greater than at other organizations. The American Psychological Association estimates that more than $500 billion is siphoned off from the U.S. economy because of workplace stress, and 550 million workdays are lost each year due to stress on the job. Sixty percent to 80% of workplace accidents are attributed to stress, and it’s estimated that more than 80% of doctor visits are due to stress. Workplace stress has been linked to health problems ranging from metabolic syndrome to cardiovascular disease and mortality.”

Lastly, when we asked the Hulkster for some words of wisdom when working out, he gave us his life philosophy: “Train, say your prayers, eat your vitamins! Be true to yourself, true to your country, Be a real American!” We then reminded him that we are Brothers from the North!

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“NO COFFEE ALLOWED?!” Condolences for Pantone Color Factory Employees, Here’s Why…

December 21, 2015



The printing colors of the world are dreamt up at Pantone, where scientists with near-perfect color vision (that’s explained in the video below) create all the printing colors we use everyday. It’s fascinating!

It’s crazy the distinctions they can see! I tried really hard and everything still just looked like “pink ink” to me. Madness.

In the comments, someone who claims to be a former Pantone employee writes, “Having worked for Pantone years ago I know how exacting the printing ink color standards are in real life. The amount of fabric that was “off” was amazing.”

Can you tell the difference? Because if you can, I have a ticket to Hogwarts with your name on it. (JK Hogwarts is closed, nerds.)

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36,000lbs of Food Donated by Associated Staff Over 6 Years!

December 18, 2015


Associated Labels and Packaging President Shaun Ashworth, stood proud of his staff once again this year for contributing 10,500lbs or 11 pallets of food to SHARE Family & Community Services.

“What a year! I couldn’t be happier that Associated Staff helped feed those in need again this holiday season. We started with humble beginnings in 2010 with the 1,000lb challenge, and each year since then we have grown exponentially. Who knows next year might be the best ever! I am no stranger to meeting new challenges.”  ~ Shaun Ashworth, President.

According to SHARE, 10,000lbs feeds 750 families for a week (37% of which are children). SHARE services the Tri-Cities Area to individuals and families in need, regardless of source of income (working, receiving income assistance, pensions or employment insurance, no income). We encourage everyone to make a contribution to their local food bank this year, nothing makes people happier than giving to others.

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Eat Your Heart Out “How It’s Made,” KING KONG Installation Time Lapse Video

December 14, 2015


We used chains, cranes, crates, bananas, measuring tapes, tape, spray paint, plastic, trucks, gloves, more bananas, drills, saws, hammers, lifts, ladders and the like to get King Kong into her new home here at Associated Labels and Packaging.

Over the course of three days we held a skull island human sacrifice ceremony to finally calm down King Kong’s temper tantrums. She is now content and feeling right at home with all of her needs being met. She fits right in with our company culture and goes out of her way to make customers happy. For example, we have trained her to slam her hands down to make 1,000,000 impressions in just three hours! What a feat!

If you would like to come view King Kong or feed her, please contact with your requests.

[WARNING: No Gorillas were harmed in this process]




From our Blog post in June:

The Windmoeller & Hoelscher 52″ MIRAFLEX AM 10 Colour Flexographic Printing Press, has been designed for the highest quality printing of flexible packagings. Flexible packaging continues to rise while it is used in nearly all industries: dairy and cheese packaging, snack foods packaging, dried fruits and nuts packaging, coffee and tea packaging, pharmaceuticals packaging, vitamins and supplements packaging.  Transport packaging and over wraps for beverage bottles and cans or packaging of sanitary products have become more and more sophisticated too. Flexible packaging for the industrial sector such as building materials, chemical products or pet food require a high-quality print.


2016 PANTONE Colour of the Year?

December 11, 2015



A symbolic colour selection; a colour snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.

For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Colour of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.

Screen Shot 2015-12-11 at 2.35.31 PM

As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colours that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of colour association.

In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design. This more unilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to colour usage.

Pantone Video

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Letting Your Product Speak for Itself

December 9, 2015


Lots of juices that you can buy in the store aren’t just juice—they’ve got added sugar and other flavours. Organic, all natural fresh juices are not only better for you, but taste better by far with the pure flavour of each fruit or vegetable. Nikita Ivanov concept for SINGULAR Fresh Juice that has a brand and label design just as simple as the product.

Each bottle of SINGULAR is small and clear, allowing the beautiful hues of the juices to be the first thing that buyers notice. Each label has a few holes in it, adding colour into the white, black, and blue and also demonstrating the beauty in each drink’s individuality and imperfections. A stamp of the fruit ingredient appears on the front of the label, created from the fruit itself, further emphasizing the raw and unique quality each bottle of SINGULAR has.

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Fresh Flexible Packaging


Broto D’água bring freshness to your table, not only with their range of crisp natural herbs – but also with a bright and and refreshing flexible packaging printing.

Hydroponic methods of growing vegetables offer immediate benefits to the consumers, such as a more environmentally conscious approach to agriculture and reduction of diseases associated with more traditional forms of horticulture. Design agency Triocom was tasked with taking these benefits and bring them to life on its flexible packaging and to generate brand name and identity.

The stand up pouch printing are vibrant and clearly stand out on shelf. By minimizing the use of colours and creating bold and strong icons to navigate the range an easily recognized identity has been created on the stand up pouch.

Cool, fresh and colorful – exactly what we are expecting on our dinner table.

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Mr. President, May We Present King Kong

July 29, 2015

unnamedBeing Canadian, in our willingness not to offend anybody, we have measured King Kong, professionally referred to as the Windmoeller & Hoelscher 52” MIRAFLEX AM 10 Colour Flexographic Printing Press, in metric and imperial.

God saved the Queen, so in fairness to Her Majesty, Canada measures milk, deli meat and driving distances using the metric system. God blessed America, so out of respect to our American brother and sister friends, Canadians buy fruit, construction supplies and measure body height and weight using the imperial system.

And purely for the sake of confusing children born into the age of the internet, Canadians measure weather temperature in Celsius but cook a turkey using Fahrenheit. For your measuring pleasure, we have measured King Kong using both the metric and imperial systems:

Metric: 4 Queen Elizabeths
Imperial: 3 President Obamas

If you’d like to know more about King Kong, labelsdigital printingflexible packaging printing, or even label application and packaging equipment feel free to contact us. Related article: King Kong, Your Majesty

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