News
The Beachy Cream ice cream sandwich flexible packaging sleeves are inspired by fun in the sun, beach balls, and polka dot bikinis. Eating ice cream is fun and the frozen food packaging needed to not only reflect this, but also be easily portable and look just as delicious as the ice cream sandwiches inside the flexible packaging materials.
The overall packaging concept, for Beachy Cream’s frozen food flexible packaging, winks at surf slang and popular Beach Boy songs from the past. Their frozen dessert packaging feels modern and graphic while utilizing a bright and creamy beach inspired colour palette.
The only thing we would add to this delicious looking packaging would be a QR Code. The latest smartphones cameras have macro capabilities which means QR code minimum size for print has decreased and allows for really small QR codes to appear on packaging without compromising the overall design.
Design and image via Design Womb
Made With Joy, a food and beverage company, launched their range of lassi drinks with the help of The House. The House, a design, digital and marketing agency in London, helped choose the name, create the identity, produce the packaging and launch the new website. The product label printing design is based on Indian colours, bling and patterns. A bold design and custom die cut label that is already proving a hit in the shops of London town.
At Associated Labels Vancouver, designers love our Digital Label Printing Division. We can provide instant proofs and prototypes identical to any new product line design. Our fleet of HP Indigo digital label printing equipment provides cost effective, versatile digital printing for labels, shrink sleeves and flexible packaging.
Design and images via The House
We agree with design agency Ziggurat Brands that: “Successful brands are built on authentic stories that emotionally connect with people.”
Have one look at these Frijj Milkshakes shrink sleeves labels: graphic cues in the typography, including strawberries, bananas and chocolate chunks, highlight the natural flavour variants and build the brand’s quirky personality.
The flexible packaging materials showcase full body heat shrink sleeves that maintain the brands appeal to its target consumers including: impulse purchasers, teenagers and parents on the run.
Design and images via Ziggurat Brands
Halski Studio developed some fun product label printing for a line of natural hand soaps. Better Life, a leader in natural cleaning products, brought so much colour, pop and life to their natural hand soap labels.
We’re digging their all-natural ingredients that are good for the environment and love that the earth friendly focus doesn’t need to stop at what’s inside the bottles. Associated Labels, committed to greener alternatives in printing, offers innovative, sustainable and compostable labels as well as petroleum free corn-based shrink sleeves labels. This means your labels, packaging and products can be good for the earth inside and out.
Design and images via Halski Studio
If you’re asking yourself: What is flexible packaging? One answer could be the beautiful stand up pouches designed for Scrumptious Splendid Cereals.
For this upstart challenger brand, Minneapolis design consultancy Ideas that Kick created flexible packaging materials that communicate taste, quality and adult indulgence to consumers at first glance. Each bag brings an entirely new retail concept to life.
“Our simple, sophisticated color story and clean, elegant type define Scrumptious as the indulgent alternative within the adult breakfast cereal category,” adds Kick executive creative director Stefan Hartung. “Small stand-up bags create a shelf presence totally unlike our client’s competition. And we delivered bags that are the opposite of another boring box with a bowl full of brown stuff on the front.”
You can look for Scrumptious in Walmart cereal aisles. Select flavors are being tested in regional markets.
Design and images via Ideas that Kick
The wine label printing and packaging design for Two Hoots, a new wine collection, targets a young, fun and care–free audience (20 – 35). For each wine label an owl character has been designed to match the characteristics of the wine, which nicely ties into the tongue in cheek descriptions on the back of each varietal.
The back wine label printing of the Cabernet Rose reads: ‘Like the screeching owl, this cabernet rose has a rather flirtatious character. Fresh peach and pear aromas combine with cheeky cherry flavours to add sweetness to the playful, fruity wine.’ The back wine label of the Cabernet Merlot reads: ‘Robust and vigorous like the spotted owl, this cabernet merlot has a rich plum character. Oak and blackcurrant aromas combine with dark cherry flavours to add luxury to this hearty wine.’
When it comes to wine label printing our Digital Label Printing Division allows for premium quality wine label printing for both short and long runs. Unique graphics, variable imaging and a variety of customized wine label printing solutions; sequential images or data can be achieved on our digital label printing presses. Contact our wine label printing experts today to discuss printing your wine labels.
Design and images via Maegan Brown
We’re huge fans of new approaches to flexible packaging design. 18 Rabbits decided to expand their already successful product line by developing smaller bars aimed at a younger market called: Bunny Bars. Their flexible packaging combines beautifully crafted type, colour, language, and illustration. Although created for kids, the smaller inline bar wrapper size was developed for adults looking for a smaller, lower calorie snack. The branding and flexible packaging design needed to be appealing to kids, but not alienate adult buyers.
California design firm Strohl, developed a set of whimsical characters based on the individual bar wrap flavors, each with their own amusing story brought to life by a children’s book author. The bright colour palettes and illustrations are balanced by a crisp white flexible packaging background allowing the bars to jump off an overly saturated market shelf. A balance of sophisticated and playful that appeals to a wide audience.
For further information on flexible packaging, printed shrink sleeves, inline bar wrapper printing such as specialty chocolate wraps and nutritional bar wraps contact our sales department.
Design and images via Strohl
Sequential packaging is a mega-hot design trend popping up on many custom label printing and flexible packaging designs in a variety of consumer markets.
Designers use sequential packaging and numerical systems to help consumers easily distinguish a category of products; having numbers represent a level, system or order within a group of products. Often there is no actual data behind the numbers shown on the package and it simply represents one product within a system of the company’s brand.
Sequential Numbering, on the other hand, can enrich your label printing and flexible packaging design as well as add security to your products, assist in inventory control and traceability. Associated Labels can print a unique number or code on each individual label to suit your specific application.
Beyond sequential numbering, with the help of the Digital Label Printing Division at Associated Labels, your marketing campaign can expand by adding the following elements to your flexible packaging or label printing: variable data, variable image printing, unique 2D barcodes and QR codes.
Contact our sales department to find out how your brand could use sequential numbering and digital label printing to enhance your own product packaging.
Design and Image via Gary Head Design
The Dieline is one of our favorite packaging design blogs. They have released their annual list for Top 100 Package Designs of 2011. The creative talent and packaging innovation always excites us… well anything to do with label printing and flexible packaging really! We have a mega soft spot for wine label printing and anything we can print on our digital label printing presses too – have one look at The Dieline and you’ll see what we mean.
This December, in a simple yet ridiculously amazing installation for the Queensland Gallery of Modern Art (Australia), artist Yayoi Kusama constructed a large domestic environment, painting every wall, chair, table, piano, and household decoration a brilliant white, effectively serving as a giant white canvas. Over the course of two weeks, thousands of children visiting the museum were given thousands upon thousands of coloured dot labels and were invited to collaborate in the transformation of the space, turning the house into a vibrantly mottled explosion of color. How great is this? If you want to give your kids the same artistic opportunity you know we’ve got all your label printing needs covered and would be more than happy to help out. The exhibit run in the Australian gallery until March 12 of this year.
