We agree with design agency Ziggurat Brands that: “Successful brands are built on authentic stories that emotionally connect with people.”
Have one look at these Frijj Milkshakes shrink sleeves labels: graphic cues in the typography, including strawberries, bananas and chocolate chunks, highlight the natural flavour variants and build the brand’s quirky personality.
The flexible packaging materials showcase full body heat shrink sleeves that maintain the brands appeal to its target consumers including: impulse purchasers, teenagers and parents on the run.
Design and images via Ziggurat Brands
Halski Studio developed some fun product label printing for a line of natural hand soaps. Better Life, a leader in natural cleaning products, brought so much colour, pop and life to their natural hand soap labels.
We’re digging their all-natural ingredients that are good for the environment and love that the earth friendly focus doesn’t need to stop at what’s inside the bottles. Associated Labels, committed to greener alternatives in printing, offers innovative, sustainable and compostable labels as well as petroleum free corn-based shrink sleeves labels. This means your labels, packaging and products can be good for the earth inside and out.
Design and images via Halski Studio
If you’re asking yourself: What is flexible packaging? One answer could be the beautiful stand up pouches designed for Scrumptious Splendid Cereals.
For this upstart challenger brand, Minneapolis design consultancy Ideas that Kick created flexible packaging materials that communicate taste, quality and adult indulgence to consumers at first glance. Each bag brings an entirely new retail concept to life.
“Our simple, sophisticated color story and clean, elegant type define Scrumptious as the indulgent alternative within the adult breakfast cereal category,” adds Kick executive creative director Stefan Hartung. “Small stand-up bags create a shelf presence totally unlike our client’s competition. And we delivered bags that are the opposite of another boring box with a bowl full of brown stuff on the front.”
You can look for Scrumptious in Walmart cereal aisles. Select flavors are being tested in regional markets.
Design and images via Ideas that Kick
The wine label printing and packaging design for Two Hoots, a new wine collection, targets a young, fun and care–free audience (20 – 35). For each wine label an owl character has been designed to match the characteristics of the wine, which nicely ties into the tongue in cheek descriptions on the back of each varietal.
The back wine label printing of the Cabernet Rose reads: ‘Like the screeching owl, this cabernet rose has a rather flirtatious character. Fresh peach and pear aromas combine with cheeky cherry flavours to add sweetness to the playful, fruity wine.’ The back wine label of the Cabernet Merlot reads: ‘Robust and vigorous like the spotted owl, this cabernet merlot has a rich plum character. Oak and blackcurrant aromas combine with dark cherry flavours to add luxury to this hearty wine.’
When it comes to wine label printing our Digital Label Printing Division allows for premium quality wine label printing for both short and long runs. Unique graphics, variable imaging and a variety of customized wine label printing solutions; sequential images or data can be achieved on our digital label printing presses. Contact our wine label printing experts today to discuss printing your wine labels.
Design and images via Maegan Brown
We’re huge fans of new approaches to flexible packaging design. 18 Rabbits decided to expand their already successful product line by developing smaller bars aimed at a younger market called: Bunny Bars. Their flexible packaging combines beautifully crafted type, colour, language, and illustration. Although created for kids, the smaller inline bar wrapper size was developed for adults looking for a smaller, lower calorie snack. The branding and flexible packaging design needed to be appealing to kids, but not alienate adult buyers.
California design firm Strohl, developed a set of whimsical characters based on the individual bar wrap flavors, each with their own amusing story brought to life by a children’s book author. The bright colour palettes and illustrations are balanced by a crisp white flexible packaging background allowing the bars to jump off an overly saturated market shelf. A balance of sophisticated and playful that appeals to a wide audience.
For further information on flexible packaging, printed shrink sleeves, inline bar wrapper printing such as specialty chocolate wraps and nutritional bar wraps contact our sales department.
Design and images via Strohl
Happy Planet, a leading organic and natural juice brand in Canada, has launched itself into the energy shots category with stand out packaging.
Determined to make its mark and to innovate the category, Happy Planet selected Subplot Design Inc. to create the complete packaging design for its new range of shots; while taking advantage of Associated Labels 26” Comco Press to print its premium shrink film sleeves.
Packaging trends are moving towards shrink film sleeves and are already identifiable with buyers of coffee creamer, flavored milk and drinkable yogurt. This innovative packaging is expanding its reach and quickly shrinking itself into new markets such as packaged foods, beverages, consumer products, and now energy shots.
Happy Planet, embracing a minimal and clean aesthetic, developed a unique tall, slender, square-sided bottle utilizing a full shrink film sleeve. Their common silver wrap helps the packaging stand out at retail while taking advantage of the many unique attributes of the heat shrink label including an eye-catching, high-quality, 360 degree wraparound label with full bottle coverage.
Other advantages of shrink labels include their ability to cling tightly to just about any bottle shape, durability, an unprecedented print quality, and when extended and used to cover caps and lids – the label can add tamper-proof features to any container.
For companies seeking to print smaller runs, Associated Labels’ HP Digital Press is making full colour shrink labels more accessible. The HP Digital Press allows for instant proofs and prototypes identical to their client’s final product as well as print runs as few as one, or up to 50,000 labels.
Happy Planet Shots images, packaging concept and design provided by
© Subplot Design Inc.
