Associated Labels, proudly supports public service at both a corporate and individual level.
We have recently donated funds to support an orphanage in the Philippines that is run through the volunteering efforts of a staff member at Associated Labels.
Through this work we are reminded that we can all do something useful for others and, in the process, strengthen the fabric of our shared humanity.
London based, LBD – Leahy Brand Design has created a new consumer range of sugar flexible packaging stand up pouches that are designed specifically for home baking. This new user-friendly flexible packaging means less mess and less waste with re-sealable packs and on-the-back inspiration in the form of easy recipes and helpful hints.
Associated Labels is back from exhibiting at the Natural Products Expo West in Anaheim, CA. We had a chance to showcase our production divisions including Labels, Flexible Packaging, Digital Label Printing, Digital Label Printing Equipment, as well as Label Application and Packaging Equipment. It’s great walking the convention floors, checking out the innovative natural products and we can’t help but be inspired by the beautiful product packaging. The Natural Products Expo West really has it all: health and beauty products, household and cleaning supply, food and beverage, as well as kids baby and pet food packaging.
Image via The Dieline
When it comes to package design Svedka Vodka knows how to get a party started. New York firm Establish created a fun flexible packaging design that generated intoxicating results. Stare at the packaging shrink wrap long enough and you could get a buzz off the optical illusion alone.
By utilizing shrink wrap packaging this graphic pattern covers the entire bottle. The bottle design is cheeky, eye-catching, and certain to grab the attention of anyone passing by.
Design and image via Establish
The Beachy Cream ice cream sandwich flexible packaging sleeves are inspired by fun in the sun, beach balls, and polka dot bikinis. Eating ice cream is fun and the frozen food packaging needed to not only reflect this, but also be easily portable and look just as delicious as the ice cream sandwiches inside the flexible packaging materials.
The overall packaging concept, for Beachy Cream’s frozen food flexible packaging, winks at surf slang and popular Beach Boy songs from the past. Their frozen dessert packaging feels modern and graphic while utilizing a bright and creamy beach inspired colour palette.
The only thing we would add to this delicious looking packaging would be a QR Code. The latest smartphones cameras have macro capabilities which means QR code minimum size for print has decreased and allows for really small QR codes to appear on packaging without compromising the overall design.
Design and image via Design Womb
Made With Joy, a food and beverage company, launched their range of lassi drinks with the help of The House. The House, a design, digital and marketing agency in London, helped choose the name, create the identity, produce the packaging and launch the new website. The product label printing design is based on Indian colours, bling and patterns. A bold design and custom die cut label that is already proving a hit in the shops of London town.
At Associated Labels Vancouver, designers love our Digital Label Printing Division. We can provide instant proofs and prototypes identical to any new product line design. Our fleet of HP Indigo digital label printing equipment provides cost effective, versatile digital printing for labels, shrink sleeves and flexible packaging.
Design and images via The House
If you’re asking yourself: What is flexible packaging? One answer could be the beautiful stand up pouches designed for Scrumptious Splendid Cereals.
For this upstart challenger brand, Minneapolis design consultancy Ideas that Kick created flexible packaging materials that communicate taste, quality and adult indulgence to consumers at first glance. Each bag brings an entirely new retail concept to life.
“Our simple, sophisticated color story and clean, elegant type define Scrumptious as the indulgent alternative within the adult breakfast cereal category,” adds Kick executive creative director Stefan Hartung. “Small stand-up bags create a shelf presence totally unlike our client’s competition. And we delivered bags that are the opposite of another boring box with a bowl full of brown stuff on the front.”
You can look for Scrumptious in Walmart cereal aisles. Select flavors are being tested in regional markets.
Design and images via Ideas that Kick
Sequential packaging is a mega-hot design trend popping up on many custom label printing and flexible packaging designs in a variety of consumer markets.
Designers use sequential packaging and numerical systems to help consumers easily distinguish a category of products; having numbers represent a level, system or order within a group of products. Often there is no actual data behind the numbers shown on the package and it simply represents one product within a system of the company’s brand.
Sequential Numbering, on the other hand, can enrich your label printing and flexible packaging design as well as add security to your products, assist in inventory control and traceability. Associated Labels can print a unique number or code on each individual label to suit your specific application.
Beyond sequential numbering, with the help of the Digital Label Printing Division at Associated Labels, your marketing campaign can expand by adding the following elements to your flexible packaging or label printing: variable data, variable image printing, unique 2D barcodes and QR codes.
Contact our sales department to find out how your brand could use sequential numbering and digital label printing to enhance your own product packaging.
Design and Image via Gary Head Design
The Dieline is one of our favorite packaging design blogs. They have released their annual list for Top 100 Package Designs of 2011. The creative talent and packaging innovation always excites us… well anything to do with label printing and flexible packaging really! We have a mega soft spot for wine label printing and anything we can print on our digital label printing presses too – have one look at The Dieline and you’ll see what we mean.
This December, in a simple yet ridiculously amazing installation for the Queensland Gallery of Modern Art (Australia), artist Yayoi Kusama constructed a large domestic environment, painting every wall, chair, table, piano, and household decoration a brilliant white, effectively serving as a giant white canvas. Over the course of two weeks, thousands of children visiting the museum were given thousands upon thousands of coloured dot labels and were invited to collaborate in the transformation of the space, turning the house into a vibrantly mottled explosion of color. How great is this? If you want to give your kids the same artistic opportunity you know we’ve got all your label printing needs covered and would be more than happy to help out. The exhibit run in the Australian gallery until March 12 of this year.
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