We agree with design agency Ziggurat Brands that: “Successful brands are built on authentic stories that emotionally connect with people.”
Have one look at these Frijj Milkshakes shrink sleeves labels: graphic cues in the typography, including strawberries, bananas and chocolate chunks, highlight the natural flavour variants and build the brand’s quirky personality.
The flexible packaging materials showcase full body heat shrink sleeves that maintain the brands appeal to its target consumers including: impulse purchasers, teenagers and parents on the run.
Design and images via Ziggurat Brands
If you’re asking yourself: What is flexible packaging? One answer could be the beautiful stand up pouches designed for Scrumptious Splendid Cereals.
For this upstart challenger brand, Minneapolis design consultancy Ideas that Kick created flexible packaging materials that communicate taste, quality and adult indulgence to consumers at first glance. Each bag brings an entirely new retail concept to life.
“Our simple, sophisticated color story and clean, elegant type define Scrumptious as the indulgent alternative within the adult breakfast cereal category,” adds Kick executive creative director Stefan Hartung. “Small stand-up bags create a shelf presence totally unlike our client’s competition. And we delivered bags that are the opposite of another boring box with a bowl full of brown stuff on the front.”
You can look for Scrumptious in Walmart cereal aisles. Select flavors are being tested in regional markets.
Design and images via Ideas that Kick
We’re huge fans of new approaches to flexible packaging design. 18 Rabbits decided to expand their already successful product line by developing smaller bars aimed at a younger market called: Bunny Bars. Their flexible packaging combines beautifully crafted type, colour, language, and illustration. Although created for kids, the smaller inline bar wrapper size was developed for adults looking for a smaller, lower calorie snack. The branding and flexible packaging design needed to be appealing to kids, but not alienate adult buyers.
California design firm Strohl, developed a set of whimsical characters based on the individual bar wrap flavors, each with their own amusing story brought to life by a children’s book author. The bright colour palettes and illustrations are balanced by a crisp white flexible packaging background allowing the bars to jump off an overly saturated market shelf. A balance of sophisticated and playful that appeals to a wide audience.
For further information on flexible packaging, printed shrink sleeves, inline bar wrapper printing such as specialty chocolate wraps and nutritional bar wraps contact our sales department.
Design and images via Strohl
Sequential packaging is a mega-hot design trend popping up on many custom label printing and flexible packaging designs in a variety of consumer markets.
Designers use sequential packaging and numerical systems to help consumers easily distinguish a category of products; having numbers represent a level, system or order within a group of products. Often there is no actual data behind the numbers shown on the package and it simply represents one product within a system of the company’s brand.
Sequential Numbering, on the other hand, can enrich your label printing and flexible packaging design as well as add security to your products, assist in inventory control and traceability. Associated Labels can print a unique number or code on each individual label to suit your specific application.
Beyond sequential numbering, with the help of the Digital Label Printing Division at Associated Labels, your marketing campaign can expand by adding the following elements to your flexible packaging or label printing: variable data, variable image printing, unique 2D barcodes and QR codes.
Contact our sales department to find out how your brand could use sequential numbering and digital label printing to enhance your own product packaging.
Design and Image via Gary Head Design
The Pantone Color Institute revealed the color of the year for 2012, and it’s Tangerine Tango (Pantone 17-463). From the catwalk to label printing, you can expect Tangerine Tango to be dancing its way onto many products this year as it’ll be the hottest color trend for the upcoming year.
The institute describes the color as: “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.” The printing possibilities are endless, think wine label printing: pair the seductive sophistication of this color with a textured wine label printing paper, complex label printing shape, or foil stamping and accenting, and you’ve got a trendy poppy wine label in your customers hands.
Maybe you want your digital label printing or flexible packaging to convey a message of fun and warmth – here’s the perfect label printing color: “Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
Whether digital label printing or flipping through a book, we see color in everything. “What starts as a signal passing along the optic nerve quickly develops into an emotional, social, and spatial phenomenon that carries many layers of vivid meaning. Light with a wavelength of 650 nanometers or so is seen as red. But it is experienced as warmth or danger, romance or revolution, heroism or evil, depending on the cultural and personal matrix in which it appears… The context within which color unfurls its rainbow of symbolism and emotion is history itself.”
Happy Planet, a leading organic and natural juice brand in Canada, has launched itself into the energy shots category with stand out packaging.
Determined to make its mark and to innovate the category, Happy Planet selected Subplot Design Inc. to create the complete packaging design for its new range of shots; while taking advantage of Associated Labels 26” Comco Press to print its premium shrink film sleeves.
Packaging trends are moving towards shrink film sleeves and are already identifiable with buyers of coffee creamer, flavored milk and drinkable yogurt. This innovative packaging is expanding its reach and quickly shrinking itself into new markets such as packaged foods, beverages, consumer products, and now energy shots.
Happy Planet, embracing a minimal and clean aesthetic, developed a unique tall, slender, square-sided bottle utilizing a full shrink film sleeve. Their common silver wrap helps the packaging stand out at retail while taking advantage of the many unique attributes of the heat shrink label including an eye-catching, high-quality, 360 degree wraparound label with full bottle coverage.
Other advantages of shrink labels include their ability to cling tightly to just about any bottle shape, durability, an unprecedented print quality, and when extended and used to cover caps and lids – the label can add tamper-proof features to any container.
For companies seeking to print smaller runs, Associated Labels’ HP Digital Press is making full colour shrink labels more accessible. The HP Digital Press allows for instant proofs and prototypes identical to their client’s final product as well as print runs as few as one, or up to 50,000 labels.
Happy Planet Shots images, packaging concept and design provided by
© Subplot Design Inc.
Associated Labels featured in Canadian Packaging Magazine:
“West Coast label manufacturer prints a new chapter in its long-running success story with two new press installations”
Read full article, Press for Success
Associated Labels continues to experience growth, while setting new standards for film and flexible package printing with its Comco ProGlide FLX and dedicated Flexible Packaging Division.
As the film and flexible packaging market segments continue to expand and evolve, Associated Labels responds by offering unprecedented printing technologies that have set a new standard of in-line flexo/grauvre print quality.
Rusty Ashworth, President of Associated Labels, explains that the company is committed to, “delivering innovative decorating and packaging solutions that fit our customers and their products perfectly.” Ashworth adds, “we’re addressing trends within the packaging market, which calls for stand out packaging in a variety of unique shapes and sizes.”
One of the key advantages of flexible packaging is the many different formats it can come in such as stand-up pouches, horizontal and vertical form fillers, inline wrappers, and bags. Associated Labels is offering manufacturers versatility while incorporating the company’s advanced printing technology with an uncompromising commitment to quality and service.
The company’s high quality standards are met with the incorporation of flexographic and gravure printing technologies. Press operator, Jamie Barker notes, “our Comco press allows us to achieve stronger whites, rich color density, and an unprecedented print quality.”
Associated Labels 26” Comco Press, equipped with 11 color flexo/gravure laminating stations, marks an extraordinary progression for the company’s in-line printing technology. Packaging sales professional Dennis Bradford states, “the print quality alone will help our customers achieve a strong brand presence with an eye-catching packaging solution.”
As Ashworth explains, eye catching print quality is one of the many appeals of flexible packaging for his customers, “many of our customers are discovering just how functional, affordable, and innovative flexible packaging can be.” This appeal goes further into the consumer markets where trends such as environmental impact and convenience are deal breakers that flexible packaging can answer to.
Flexible packaging can reduce packaging costs and environmental impact simply by eliminating multi-layer packaging. In addition to this reduction, the flexible packaging format has storage, production, performance, and distribution advantages over rigid packaging mediums and has a direct impact on consumer waste.
With an increase demand for convenience from an active and mobile modern consumer, flexible packaging continues to offer solutions for manufacturers in the form of single serving pouches and other innovative flexible formats that are taking convenience packaging to a whole new level. When it comes to innovative labeling and packaging solutions, Associated Labels has got you covered.
