The wine label printing and packaging design for Two Hoots, a new wine collection, targets a young, fun and care–free audience (20 – 35). For each wine label an owl character has been designed to match the characteristics of the wine, which nicely ties into the tongue in cheek descriptions on the back of each varietal.
The back wine label printing of the Cabernet Rose reads: ‘Like the screeching owl, this cabernet rose has a rather flirtatious character. Fresh peach and pear aromas combine with cheeky cherry flavours to add sweetness to the playful, fruity wine.’ The back wine label of the Cabernet Merlot reads: ‘Robust and vigorous like the spotted owl, this cabernet merlot has a rich plum character. Oak and blackcurrant aromas combine with dark cherry flavours to add luxury to this hearty wine.’
When it comes to wine label printing our Digital Label Printing Division allows for premium quality wine label printing for both short and long runs. Unique graphics, variable imaging and a variety of customized wine label printing solutions; sequential images or data can be achieved on our digital label printing presses. Contact our wine label printing experts today to discuss printing your wine labels.
Design and images via Maegan Brown
Sequential packaging is a mega-hot design trend popping up on many custom label printing and flexible packaging designs in a variety of consumer markets.
Designers use sequential packaging and numerical systems to help consumers easily distinguish a category of products; having numbers represent a level, system or order within a group of products. Often there is no actual data behind the numbers shown on the package and it simply represents one product within a system of the company’s brand.
Sequential Numbering, on the other hand, can enrich your label printing and flexible packaging design as well as add security to your products, assist in inventory control and traceability. Associated Labels can print a unique number or code on each individual label to suit your specific application.
Beyond sequential numbering, with the help of the Digital Label Printing Division at Associated Labels, your marketing campaign can expand by adding the following elements to your flexible packaging or label printing: variable data, variable image printing, unique 2D barcodes and QR codes.
Contact our sales department to find out how your brand could use sequential numbering and digital label printing to enhance your own product packaging.
Design and Image via Gary Head Design
The Pantone Color Institute revealed the color of the year for 2012, and it’s Tangerine Tango (Pantone 17-463). From the catwalk to label printing, you can expect Tangerine Tango to be dancing its way onto many products this year as it’ll be the hottest color trend for the upcoming year.
The institute describes the color as: “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.” The printing possibilities are endless, think wine label printing: pair the seductive sophistication of this color with a textured wine label printing paper, complex label printing shape, or foil stamping and accenting, and you’ve got a trendy poppy wine label in your customers hands.
Maybe you want your digital label printing or flexible packaging to convey a message of fun and warmth – here’s the perfect label printing color: “Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
Whether digital label printing or flipping through a book, we see color in everything. “What starts as a signal passing along the optic nerve quickly develops into an emotional, social, and spatial phenomenon that carries many layers of vivid meaning. Light with a wavelength of 650 nanometers or so is seen as red. But it is experienced as warmth or danger, romance or revolution, heroism or evil, depending on the cultural and personal matrix in which it appears… The context within which color unfurls its rainbow of symbolism and emotion is history itself.”
At Associated Labels, we’ve got you covered by adding a second HP Digital Press to our Digital Label Division. Here’s how we can help grow your business instantly:
• Cost effective, versatile digital printing solutions for labels, shrink sleeves and
flexible packaging
• Print runs as few as one, or up to 50,000 labels in fast turnaround time, getting your product to the market quickly.
• Small, medium and large quantity runs to precisely meet your needs and help manage your supply chain effectively, thereby saving inventory costs.
• Exceptional print quality, ensuring your brands stand out in the marketplace.
• Variable data, sequential numbering, unique 2D barcoding
• Instant proofs and prototypes identical to your final product.
Happy Planet, a leading organic and natural juice brand in Canada, has launched itself into the energy shots category with stand out packaging.
Determined to make its mark and to innovate the category, Happy Planet selected Subplot Design Inc. to create the complete packaging design for its new range of shots; while taking advantage of Associated Labels 26” Comco Press to print its premium shrink film sleeves.
Packaging trends are moving towards shrink film sleeves and are already identifiable with buyers of coffee creamer, flavored milk and drinkable yogurt. This innovative packaging is expanding its reach and quickly shrinking itself into new markets such as packaged foods, beverages, consumer products, and now energy shots.
Happy Planet, embracing a minimal and clean aesthetic, developed a unique tall, slender, square-sided bottle utilizing a full shrink film sleeve. Their common silver wrap helps the packaging stand out at retail while taking advantage of the many unique attributes of the heat shrink label including an eye-catching, high-quality, 360 degree wraparound label with full bottle coverage.
Other advantages of shrink labels include their ability to cling tightly to just about any bottle shape, durability, an unprecedented print quality, and when extended and used to cover caps and lids – the label can add tamper-proof features to any container.
For companies seeking to print smaller runs, Associated Labels’ HP Digital Press is making full colour shrink labels more accessible. The HP Digital Press allows for instant proofs and prototypes identical to their client’s final product as well as print runs as few as one, or up to 50,000 labels.
Happy Planet Shots images, packaging concept and design provided by
© Subplot Design Inc.
Associated Labels featured in Canadian Packaging Magazine:
“West Coast label manufacturer prints a new chapter in its long-running success story with two new press installations”
Read full article, Press for Success
Associated Labels has launched its highly anticipated Digital Printing Division by welcoming the most advanced industrial digital printing press from HP.
For Associated Labels, introducing the HP Indigo Press ws4500 into its fleet of industry leading presses, allows the company to provide leading digital solution for short runs of high-quality labels and packaging with fast turnaround.
Associated Labels, for more than 25 years, has focused exclusively on label and packaging solutions that deliver distinction to their clients and products. Shaun Ashworth, COO of Associated Labels, was especially excited about the launch of this new Digital Printing Division. He explains, “we are providing the most advanced presses to our clients, with on demand customized printing solutions.”
This new HP Digital Press allows Associated Labels to offer instant proofs and prototypes identical to their client’s final product. Print runs as few as one, or up to 50,000 labels, with fast turnaround time, allows product to hit the market quickly.
“By offering virtually limitless substrate compatibility and exceptional print quality,” Ashworth explains, “Associated Labels will ensure your brands stand out in the market place.” The HP Indigo Press ws4500 will print up to seven colors, including spot colors, white, and eye-popping fluorescent colors.
Rusty Ashworth, President of Associated Labels, explains that the company’s Digital Printing Division allows for, “cost effective, versatile digital printing for labels, shrink sleeves and flexible packaging.” He continues, “With small, medium or large quantities runs, we can precisely meet our client’s printing needs which makes managing their supply chain effective by lowering inventory costs and increasing savings.”
